FOR any marketing team, selling a new idea will have its challenges -- seen and unforeseen. Such is the case with Legacy Leisure Residences (LLR), a rising condominium project along Ma-a Road. It's a home-grown brand, a joint project by two of Davao's most respected families with businesses in real estate, hospitality, retail and many more.
From conception to the drawing board, Legacy Leisure Residences was envisioned to be one of the most exciting condominium projects that will rise in Davao City. The idea is to bring everyday staycation to its residents via a world-class, resort-type development. On January 30th, 2020, the project broke ground. The idea was turned into reality.
However, less than two months after groundbreaking, the Covid-19 pandemic lockdown took effect. It was not until May when the restrictions were relaxed and work resumed with minimal work force.
"It was a good thing our digital marketing was set. We capitalized on it and presented the project to the market virtually," said Malen Faune, LLR sales and marketing manager, adding, "It was a teamwork. The owners created sales strategies and the marketing team implemented it. We met with the brokers and buyers online. Mae Reyes, on the other end, took charge of digital marketing."
"Pandemic or not, it was business as usual. We were quick to adapt to the situation and the owners were with us, not just behind us, all the way," said Dionna Mae Reyes, marketing staff.
There is no putting down a good project. LLR is a unique vertical village. For one, it will be built on a 2.8-hectare property with 70 percent of which will be dedicated to leisure amenities and open spaces. Only four 16-story buildings will be erected with structural integrity a priority. While the exterior boasts of space so will each of the residential units. The average area for a 1-bedroom unit is 37sqm. and the biggest at 135sqm. for a 2-bedroom unit. Security will be 24/7.
"With LLR's offering, impressing investors was effortless. While we have reached a large market via virtual transactions, face to face dealing and actual tours have a personal touch and can be more appealing. Thus, we opened the showroom for them, but following very strict health protocols," said Faune.
By appointment, agents accompanied the buyers to the showroom by batches. Faune gave them the tour starting with the showroom and ending with a site development visit.
"It is important that we establish the trust of our investors. There is no better way to that than by presenting to them the project developments. Despite the ongoing pandemic, LLR continues to build to meet the target delivery," she said.
Payments schemes were introduced in tranches. They are on the third since it opened to the market and each attracted new investors. Believe it or not, even with the pandemic, they have transacted almost 60 percent of Tower 2 units over the last quarter of 2020. The number of sales is increasing each month.
Faune credits LLR's partners on the favorable sales result, "We have welcomed real estate brokers to the LLR family. We meet them regularly and share our plans. In turn, they share their inputs. It's a win-win relationship and the numbers prove it."
"We will stick with our marketing plan and implement it this 2021. We will also be introducing promotions within the calendar year."
To sweeten the deal this February, LLR is giving investors their future residents with their choice of appliance from LLR's list.