De Leon: Live Streaming: Making social media more social

Millennial Chat

THROUGHOUT most social media platforms, you can click a button to start sharing a live broadcast. More so, there are other platforms like "Kumu.Live" created specifically for live streaming.

But why is live video such a big deal nowadays? Why did it turn out to be one of the most powerful ways to reach and interact with the audience? Here are three reasons why:

1. Live TV, Reinvented

Live streaming is the evolution of live TV. Yes, the one that made a massive impact in the past because it provided viewers up-to-date, informative and accessible content. However, the content and accessibility are way more diverse on online streaming. Not to mention that the audience can also watch the recording of the live video later on at their own pace and convenience.

2. The best way to interact and engage

No other platform or marketing strategy gives such level of interaction. Live streaming has the highest rate of engagement of all content types. Viewers all over the world can post their comments and they show up on the spot. Hence, this instant gratification creates a deep connection between the viewers and the presenter.

The real-time interaction opens a great and genuine communication channel. Just the fact that a live stream is actually live brings so much human element to it. In fact, it has become the 'new normal social life,' for many during lockdowns.

3. Talent and Career Opportunity

Kumu.Live for example is a powerful platform that brings to fore the voices of Filipinos from all over the globe. Aside from presenting users earning opportunities as a live streamer, personal brand and influences are being built to ignite relevant discussions among Filipinos.


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