Local tech startup promises to help businesses grow in digital space

STARTUP firm Simplifying IT Corp., has widened its digital services portfolio to help organizations fast-track their digital transformation amid these challenging times.

Founders Jefferson Castillo and Divine Capitanea-Golingay said that while the company offers premier technology solutions at par with branded names, their commitment is to hand-

hold local companies in their digital transformation journey without hurting their almost empty pockets.

“The pandemic proved to be a game-changer and has accelerated the need for digital adoption. We want to position ourselves as a local startup that can cater to the digital needs of our fellow Cebuano businessmen,” said Golingay, in a statement.

Simplifying IT Corp. was established in 2009. The firm provides consultancy services and develops e-commerce solutions to companies and organizations here and abroad.

The company recently expressed its interest to provide services to real estate developers (property technology) and educational institutions (education technology) amid the rising demand for technology in these two sectors from their back-end to frontline operations.

“Our strategy shapes our customer’s future, combining deep business insights with the understanding of how technology will impact industries, business models and individuals. Our focus on issues related to digital disruption, redefining competitiveness and operating business models as well as the workforce of the future helps our customers find future value and growth in a digital world,” said Castillo, who is a software developer.

The company offers digital solutions such as Track, which enables property owners to better manage their properties and provide property managers, homeowners the best property management solutions; LearnHub, an alternative digital learning solution that will organize relevant online content and learning materials enabling secure access to applicable users; and Take ‘N exam, a real-time comprehensive and interactive way to review.

It also offers HRCliq, a digital human resource management platform; Medicus Clinic, a software that improves healthcare efficiency through secure cloud-based EHR; e-Commerce solution for small and medium business; customized website development; and Air Fiber, which provides advanced air fiber solutions for one’s internet. (KOC)

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