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ÀMEN ‘finger puppet’ virtual fashion show launches new masks, celebrates women empowerment

WITH Women’s Month (March) just around the corner, it is good to be reminded of the great contribution of women throughout history.

Filipino fashion brand ÀMEN joins the world in celebrating women empowerment, as it launches its newest mask collection on March 5 through a virtual fashion show on its official social media pages.

The fashion show is one-of-a-kind, as it features intricately designed 3-D finger puppets serving as models, inspired by some of the world’s iconic females: Pop artist Selena Gomez, Blackpink’s Jennie, Mexican painter Frida Kahlo, American aviator Amelia Earhart, American author Helen Keller, United States First Lady Michelle Obama; Corrie Ten Boom, who helped Jews from the Nazis; Bethany Hamilton, a surfer whose arm was bitten off by a shark; and Malala Yousafzai who at her young age championed her advocacy which was child’s education, among others.

Joining this line-up of amazing personalities represented through the 3-D finger puppets are Filipino icons: Celebrity Heart Evangelista, beauty queen Catriona Gray and Vice President Leni Robredo.

“We want the show to be powerful in a way that leaves people feeling exhilarated and inspired; very much ready to make a difference,” shared Kyna Sy, the woman behind the local brand ÀMEN.

“As a casual couture clothing brand, it is important that we adapt to the changing needs of our customers during the pandemic and still commit to ÀMEN’s mission that is to inspire and help women to fill themselves so they can overflow out into the world by being seeing themselves as God sees them.”

According to its official statement, the new line of masks by ÀMEN has passed the 4 Crucial Safety Test of The MASQ Collection standard. “Each mask has nose contours and curve-structured silhouette for breathability; contains a silk pocket for filters; has adjustable ear straps that makes it comfortable to use; is uniquely and intricately designed (no two masks are the same); and each purchase comes with 10 sheets of PureMASQ Filters and a silk dust bag.”

The brand believes in the saying that “empowered women empower other women” thus, it will donate 10 percent of its proceeds to other women in need.

Check out ÀMEN on social media.


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