TODAY we are again at a crossroads. Infection rate in the country jumped 250 percent with the National Capital Region (NCR) expected to breach the 5,000 new case levels this coming week. Emergency rooms are full, and we can expect more positive cases on the rise. The Health Department reported last week that the upsurge in daily increases based on the past three-day average was the highest daily increase in cases in nearly six months. As the pandemic continues to shock economies in all corners of the globe and recession just made a hard landing in the fourth quarter, what should family enterprises do to survive?
We all know too well that the current pandemic is unprecedented in its impact and it was exactly a year ago this week when Covid-19 made its crushing presence felt. For all its fire and fury, I can confidently say that the worst is behind us, but we must not let our guard down. Businesses, big and small must simultaneously think outside the box, develop a variety of scenario planning models and use resources to fuel growth and preserve gains effectively. Remaining calm under immense pressure will help organizations make strong, well-informed and rational decisions.