THE TV ad jingle that starts with "Great things come from small beginnings" has indeed come a long way from inspiring thousands, if not millions, of youngsters for several decades now, to embark on their respective champion journeys, whether in sports or in life.
Every time a Milo ad is aired, I get goosebumps all over my body. The content or the message always thugs at the heart. Seeing the struggle of budding athletes, the wannabes, and the newbies en route to achieving their champion dreams, after painstakingly working hard for it, is such a great morale booster for anybody facing difficulties.
Just recently, the energy drink brand launched its "Mula Noon, Hanggang Ngayon -- Tuloy ang Pagiging Champion," campaign that encourages athletes to continue training at home even in the midst of the coronavirus disease (Covid-19) pandemic.
The message of the new ad somehow suggests that all champions like Alyssa Valdez (volleyball), Chris Tiu (basketball, and Carlos Yulo (gymnastics) also started their champion journeys at home -- something that could also bode well for our children who have all been under home quarantine for over a year now.
The lure of the game Mobile Legends to most children has become more alarming. The kids have become sedentary, being hooked on their devices without any ounce of physical activity has become a great concern for parents.
Cultivating champion habits in children should really start at home with parents, like me, being intentional about it. We don't know when this pandemic will end as experts have been expecting it to last for a couple of years or more. That would mean longer quarantine time for our kids.
What the ad tells us though is that our children don't really have to go out of our homes to start their champion journeys. They could make do of our garages, backyards, our living rooms or rooftops and stockrooms to do some exercises and basic drills of their chosen sport.
This is a tall order though. It may seem too late for us, parents, to be role models of our children in living a healthy and active lifestyle. But we have to start somewhere.
The school year will soon end and we can maximize the Milo Homecourt instructional videos for our children to watch and follow. Interactive online classes are also available for reasonable fees.
I am thinking of enrolling my boys in the online sports clinics of their choice during their school break, just so they have something to look forward to. But it would mean allocating a budget for it. Yet, it's worth investing in our children, wouldn't you agree?