MILO Philippines continues to drive its lifelong legacy of energizing children through sports with the announcement of its new campaign, “Mula Noon, Hanggang Ngayon – Tuloy ang Pagiging Champion” on Wednesday, March 24, 2021.
The program was launched in the Visayas and Mindanao by Milo personnel and sports media practitioners from the Visayas and Mindanao via Zoom.
The campaign shines the spotlight on the country’s sports heroes of yesterday and today to show that parents can still help their kids jumpstart and propel their champion dreams at home amid challenges posed by the Covid-19 pandemic.
“No matter what the challenges, our athletes of yesterday have shown great determination and grit to work for their aspirations which enabled them to become the champions we admire today. The campaign is dedicated to the next generation of athletes,” said Lester Castillo, the assistant vice president of Nestlé Philippines-Milo.
“The campaign is dedicated to the next generation of athletes. By sharing the journeys of our Philippine sports heroes, we hope that, with the guidance of their parents, kids are further inspired to pursue their dreams,” he added.
Renowned athletes such as world champion and Tokyo Olympics gymnast Caloy Yulo, international multi-medalist and taekwondo jin Japoy Lizardo, volleyball phenom Alyssa Valdez and former PBA
superstar Chris Tiu are featured in the campaign as role models for new generation athletes.
The other ambassadors are the upcoming stars in Sofia Ildefonso of volleyball, siblings Anna Beatrice and Mateo Luiz Sarmiento of taekwondo, Nathan Ayson of gymnastics and Mikaela de Leon Martires of basketball — all of whom came from Milo’s sports programs.
Castillo said sports nurture the character-forming values that are useful not just in sports but in real life.
The campaign materials can be followed by anyone on the Milo Philippines Facebook page and Youtube channel. For more information, visit www.milo.com.ph.
The Mula Noon, Hanggang Ngayon – Tuloy ang Pagiging Champion is the third major virtual sporting campaign of Milo in the pandemic era, following the Milo Homecourt and Milo Champion Habit. (RSC)