CEBU

Learning business from businessmen at SWU PHINMA B-School

THE B-School of Southwestern University (SWU) PHINMA is molding its business students with a redesigned curriculum focused on real-world training backed by decades of business experience through its mother company, PHINMA Corp.

“With B-School, we offer a business program that is responsive to the needs of the industry today and driven by our own experiences,” said Chito Salazar, SWU president and PHINMA Education president and chief executive officer.

Real-world experience

SWU PHINMA B-School’s upgraded set of programs uses a case-driven, project-based and multidisciplinary learning method. This is aimed to equip students with experiences beyond the classroom with a more practical and experimental approach to complement lectures and discussions. The B-School programs will develop the students’ critical and creative thinking, communication, teamwork and collaboration.

Case Method and Active Learning

The B-School makes use of the Case Method of Active Learning (AL) pioneered by the Harvard Business School. Business students are given modules and case studies to discuss and dissect with their groupmates, under the supervision of the faculty. Further on, the students are assigned projects, and undergo internships at partner companies.

B-School main programs are Bachelor of Science in Business Administration (with majors in General Management, Operations Management, Financial Management and Marketing Management), Bachelor of Science in Accountancy, Bachelor of Science in Hotel and Restaurant Management and Masters of Business Administration.

Competent faculty members and executive mentors

SWU PHINMA B-School is led by dean Danny Saracin, a Chemical Engineering graduate with a Master in Business Administration from the Asian Institute of Management (AIM). Before his career in the academe, he spent more than 25 years in the corporate world leading different teams either as general manager or senior executive of various top corporations in the country. Joining him are local and international faculty members and executive mentors. With B-School’s reputable roster of faculty who are industry practitioners, students can establish the suitable foundation to survive and succeed in today’s competitive and demanding business industry.

Saracin narrated in an interview that for the SWU PHINMA B-School, PHINMA Corp.’s strong business background has contributed to its well-rounded business students. The school will continue to leverage this link with various industries. “When our students graduate from SWU PHINMA B-School, we know they are fully equipped to serve the present and future needs of the industry,” he added.

Learning business from businessmen

PHINMA Corp., a publicly listed company and one of the country’s most respected conglomerates was founded in 1956, and has been making lives better for Filipinos through competitive and well-managed business enterprises. PHINMA continues to make a difference through its current interests in housing, construction materials, hospitality and education.

Part of the PHINMA Group board and management team are seasoned businessmen such as Ramon del Rosario Jr., Oscar Hilado and Magdaleno Albarracin Jr., among others.

Admission for Academic Year 2021-2022 is ongoing. For enrollment-related inquiries, one may contact SWU PHINMA through 0917 835 2881 or 0942 082 0539. One may also follow the university’s official Facebook page (Southwestern University PHINMA) for updates and important announcements. SPONSORED CONTENT


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