PANGASINAN

Villaflor Hospital wins Philippine Quill Excellence Award for innovative services campaign

DAGUPAN Doctors Villaflor Memorial Hospital (DDVMH), a leading medical institution in Pangasinan and Ilocos Region, affirmed its commitment to quality healthcare, standing out as the only regional hospital to win at the 18th Philippine Quill Awards of the International Association of Business Communicators-Philippines (IABC Philippines).

DDVMH bagged the Quill Award of Excellence for the promotion of its Help is on the Way campaign, which the hospital launched during the Luzon-wide enhanced community quarantine following the declaration of the Covid-19 pandemic last year.

The Help is on the Way campaign, which highlighted the hospital’s Hello Doktelemedicine consultation services and Villaflor on Demand mobile medical services, aimed to assure residents of Dagupan City and surrounding towns that their medical needs are still taken care of amid fears of contracting the new coronavirus.

Promotions for the campaign have reached roughly 2.5 million people living within the Metro Dagupan area since its launch.

“To have our patients experience excellent care has always been our aim for over 50 years and this has become even more important amid a pandemic. We thank all our patients for trusting us, especially during this time. We are also grateful to IABC Philippines for recognizing our efforts to let our patients know that we are continuously present for them,” said DDVMH Hospital and Medical Director Dr. Juvie Villaflor.

“We also are thankful to our partner Comm&Sense for providing us with intelligent insights that helped us craft our strategies leading to our quick and much-needed rollout of the Hello Dok and Villaflor on Demand services. That way, we were able to help as many people in our community get the medical attention they need even with the threats posed by the pandemic,” he added.

Established in 2005, Manila-based Comm&Sense has been utilizing an #IntelligentPR approach, which focuses on data-driven content for an even more creative execution and smart amplification of campaigns and projects. With this practice, the agency was able to fill the needs of clients like DDVMH and their respective audiences.

Comm&Sense has a record of helping medical institution clients achieve communications excellence with Medical Center Manila (ManilaMed) and Laguna-based Westlake Medical Center having received Quill Awards of Excellence in recent years.

“This is a new milestone not just for DDVMH, but also for Comm&Sense. It’s an honor to be part of the hospital’s achievement especially during a difficult time. We’re glad that this approach supported DDVMH’s success,” Comm&Sense founder and president Jaeger L. Tanco.

“The pandemic has changed how healthcare providers should deliver their services. Our medical institutions were also struggling to reach many of their audience due to mobility. But with the help of technology and data, we were able to come up with an intelligent approach that would help our clients. As we rise from the crisis, we look forward to strengthening our efforts further,” he added. (PR)


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