CEBU

Cebu-based meat shop opens 2nd branch in Eastern Visayas

CONSUMERS in Leyte will now be assured of a steady supply of fresh and local pork as The Pork Shop recently opened its first branch in the province.

The Pork Shop held the grand opening of its branch in Naval, Biliran in March. The branch is the first of many that were lined up to open in major economic areas in the province through its franchisee Atty. Manuel Montejo Jr.

Eastern Visayas, specifically the province of Leyte, has several municipalities that were hit by the African Swine Fever, forcing the government to cull at least 4,000 hogs. This resulted to shortage in supply and driving prices of pork to a higher than normal level.

With the opening of the branch in Ormoc City, Montejo said he was pleased to be able to help augment the supply of pork that is guaranteed fresh and locally produced.

“We can assure the market of the quality of the pork products that we will be selling in the branch. This is consistent with Virginia Farms Inc.’s promise of high-quality local pork products,” said Montejo.

Virginia Farms president Rolando Tambago said they have lined up several branches for opening in the province of Leyte and Samar this year including Leyte’s capital Tacloban City and Catbalogan City in Samar.

The Pork Shop is Virginia Farms Inc.’s retail arm that sells fresh chilled pork products. Aside from Ormoc City, the company now has a total of 47 branches in Cebu, three in Iloilo City and one in Naval, Biliran.

“The goal is to make sure every Filipino will have access to guaranteed fresh, local and safe-to-eat pork products. That is why we continue to expand and open branches even in the middle of this pandemic,”said Tambago. SPONSORED CONTENT


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