PIK, the largest homebuilder in Russia and Europe in terms of market capitalization among public homebuilders and 2020 area of construction, enters the online real estate market in the Philippines by taking their maiden property offering to the leading digital property platform Lamudi.
The European developer lists their first residential complex in the Philippines on the real estate platform as part of their plans to expand their footprint to key markets in Asia. PIK’s maiden development in the country, One Sierra, will highlight the developer’s over 25 years in the real estate industry. Headquartered in Moscow, Russia, they have already built about 500,000 comfort class urban homes.
One Sierra in Mandaluyong City will bring 250 high-quality units spread across 30 storeys that echo European aesthetic, quality, and expertise. With only 10 units per floor, residents of One Sierra enjoy unparalleled exclusivity. PIK’s partnership with Lamudi will showcase this low-density development to property seekers not just in Mandaluyong, but all over the Philippines and abroad.
A partnership between digital-first companies
PIK and Lamudi’s partnership brings together two companies known for revolutionizing the real estate industry. PIK has set the new industry standard for territory landscaping and Lamudi has digitized property search even pre-pandemic.
Rising to the challenges in the industry, the two companies have adopted digital-first strategies amid the health crisis. As early as 2019, PIK has already switched 100% of their sales online--the first to successfully implement this in Europe.
Meanwhile, in early 2020, Lamudi pivoted to virtual events to address the difficulties faced by stakeholders in the buying, selling, and renting landscape.
PIK brings its thoughtful attention to detail, cutting-edge technology, and rich experience to the Philippine market, with Lamudi as its chosen platform with up to 7M monthly pageviews from local and overseas property seekers interested in Philippine real estate.
Lamudi Chief Executive Officer Kenneth Stern is optimistic about the partnership, sharing, “We are honored to be working with Europe’s largest homebuilder to bring quality homes to property seekers in Mandaluyong. With One Sierra units available on the Lamudi platform, we bring property seekers closer to their dream home.”
Artist’s perspective of One Sierra condominium superimposed over an actual cityscape photo of Mandaluyong
Exclusive, secure, comfortable homes in a central location
Aside from bringing a touch of European aesthetic, One Sierra units also reflect the needs of the Philippine market. When the enhanced community quarantine was announced in March 2020, employees in the central business districts pivoted to a work-from-home setup. This called for a change in home priorities, where a guest room was better utilized as a home office, and wellness and fitness amenities within reach became essential.
One Sierra will feature amenities geared towards privacy and wellness, including a swimming pool and deck area, gym and wellness area, and a function room. One Sierra features flexible premium space, from studio, one-bedroom, and two-bedroom units, as well as Small Office/Home Office units. Sizes range from 32 to 84 square meters--giving homeowners plenty of room to cater to their work and family activities, even with everyone at home.
Visit PIK’s One Sierra on Lamudi. (PR)