Tuesday, September 21, 2021

Globe Business launches ‘Saludo SME campaign’ to help MSMEs recover

TO FURTHER aid micro, small and medium enterprises (MSMEs) in their digital pivot, Ayala-led Globe Business, Globe’s MSME arm, has launched its 2021 Saludo SME campaign.

Fernando Zobel de Ayala, in his speech during the media launch, emphasized the group’s commitment to be a trusted partner in every entrepreneur’s business growth.

“This year’s theme is ‘Tuloy Tayo.’ We aim to inspire hope among all our partners and clients, most especially now that we are beginning to see some recovery from the pandemic. Throughout this campaign, Globe will be presenting customized business solutions, learning sessions and recognition programs,” Ayala said.

Ayala estimated 250,000 MSMEs and even more micro-sized businesses are part of the Ayala ecosystem.

Last year, Ayala said they established the Ayala Enterprise Circle (AEC) as a concrete expression of the conglomerate’s support to entrepreneurs.

“Through AEC, we aim to bring together the different subsidiaries, affiliates and peers of the Ayala Group to assist our SME business partners,” he said.

With the Globe Business Saludo SME campaign, the Department of Trade and Industry’s Biztech and the AEC, Ayala said they are working in unison to offer an array of practical solutions, from digital innovations to loan programs and various exclusive programs to help SME cut costs.


Ernest Cu, Globe Telecom president and chief executive officer, highlighted the struggles of the SME sector.

“Businesses have been forced to change how they operate. Instead of growing their business and profitability, they now focus on survival,” he said.

Maridol Ylanan, head of strategy and marketing for small and medium business for Globe Business, said the campaign is focused on encouraging MSMEs to go forward and to continue. A loyalty program will also be introduced to customers where they will be rewarded and recognized.

“The Saludo SME campaign aims to inspire our MSMEs to keep on moving their business forward,” she said.

Ylanan said they will enable Filipino MSMEs through digital and innovative solutions. (JOB)


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