Thursday, October 28, 2021

Tyroo sets up PH office to help brands grow their advertising revenues

SINGAPORE-headquartered Tyroo, authorized reseller for Snapchat, is all set to invest and help brands grow in the Philippines.

Tyroo will be setting up a local office in Manilla intending to grow its existing network of brands and potential partners in the Philippines, that are currently being serviced through its Singapore office.

The advertising platform is an investment of Singapore-based Smile Group which has a proven record in helping top internet companies roll out business in Emerging Markets across the Asia-Pacific.

Siddharth Puri, chief executive officer of Tyroo, has been a driving force for the business expansion in the Southeast Asian market.

Adding on the move, he explains, “Tyroo has always had a strong presence in the region via partnerships and across business lines. It’s exciting to reset our base in the Philippines considering that we have had a dominant presence in the region for the last 10 years via our teams in Singapore, Indonesia, Vietnam, India, China and South Korea. This region has been crucial to us since the beginning and the reason to set up a physical office in the Philippines was to deepen our attention to help new brands enter the market.”

Talking about the growth plan, Akshay Mathur, chief revenue officer says, “We are very excited for this new phase. With the changing social advertising landscape and strengthened audience growth, digital player penetration has gained depth and there has been a steady increase in the adoption of new technologies. Brands and digital audiences are experimenting with the way they engage and interact. We believe that our partner platforms are very well positioned to capitalize on the consumer behavior shift.”

As Snapchat’s authorized reseller, Tyroo’s focus will be to collaborate with digital-first brands focused on targeting Gen Z like OEMs, fashion, e-commerce and beauty brands. "We will help them strategize and grow their business on a local and global level on Snapchat by leveraging Snapchat's AR capabilities and its suite of advertising solutions,” adds Akshay.

Tyroo is focused on adding more value for the audiences and brands alike by effectively leveraging available product placements and audience data. It plans to leverage its previous learnings by addressing stereotypes and offering tailored solutions focused on helping brands achieve their requisite goals.

Despite the Covid-19 impact on the market, the organization maintains that the Philippines’ internet economy, which is expected to grow at a steady rate of 30 percent till 2025, is ready for new advertising channels as internet adoption is boosted due to the current market circumstances. As per a recent study, video-based content is expected to dominate 82 percent of the worldwide internet traffic by 2021, making it an extremely favorable market scenario for social media apps which dominate the short video format, when entering markets like the Philippines where over 35 percent of internet users are first-time users and consumers drive buying decisions through content.

The company plans to continue expanding its local office network across Southeast Asia and the current move is just a step in that direction. Growing the team and new partnerships in the Philippines will be the target for the company's in 2021.

About Tyroo:

Tyroo is a leading Marketing Technology Company working with enterprises to help them deliver business outcomes at scale. It is the preferred growth partner for Internet companies looking to grow across Emerging Markets in the Asia-Pacific (Apac). The Singapore HQ organization has over fice regional offices across Apac.

For more information, one can visit its website at SPONSORED CONTENT


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