Wednesday, September 22, 2021

Sun Life makes financial literacy fun with virtual escape room

WHAT if one woke up 20 years into the future to find himself struggling financially because of the poor decisions he made in the past. What if that someone had the power to go back in time and undo them?

This is the scenario presented in “Escape to the Future,” the first-ever financial literacy-themed virtual escape room in the insurance industry. It prompts players to discover clues and solve puzzles while highlighting the need for proper financial planning and the importance of having a financial advisor in ensuring a brighter tomorrow.

“After more than a year of lockdowns, people are longing to connect with one another, but the need to keep distance remains for health reasons. With ‘Escape to the Future,’ they can safely spend time with friends and loved ones, have fun and learn more about the importance of financial planning for their future,” Sun Life chief marketing and client experience officer Gilbert Simpao said.

Apart from appealing to clients, “Escape to the Future” will also serve as a novel and meaningful tool for Sun Life advisors, as they educate their clients about financial literacy. “These extraordinary times call for out-of-the-box thinking, and Sun Life is ready to step up to that challenge,” Simpao said.

Sun Life’s “Escape to the Future” runs from July 22 to Dec. 31, 2021 and can be accessed by visiting Escape to the Future was made in collaboration with Shoor, a platform that specializes in expertly curated online experiences.

To know more about Sun Life and how to achieve a brighter future, one can follow @SunLifePH on Facebook, Twitter and Instagram, and visit its website at SPONSORED CONTENT


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