AIA Philam Life changes its brand name to AIA Philippines, beginning a new chapter in its 74-year history to better serve Filipino customers who seek greater resilience in challenging times.
The new name marks a significant milestone in the evolution of AIA Philam Life into a company with local understanding and global capabilities at the forefront of innovation. “Our gratitude to our employees, stakeholders, and customers who were behind our 74 years of strength. As we become AIA Philippines, we are excited to face a new beginning in our history, one that makes us even more confident and ready for the future,” shares AIA Philippines Chief Executive Officer Kelvin Ang.
AIA Regional Chief Executive Jacky Chan expressed AIA Group’s confidence in AIA Philippines’ transition: “Our Purpose of helping people to live Healthier, Longer, Better Lives has never been more relevant than it is today. Against the backdrop of these challenging circumstances, we are making this transition because we know that we must take the step to fully embrace a future full of possibilities - and to help close the insurance gap for families across the Philippines.”
Following the rebrand, AIA Philippines will continue its transformation in the coming months as aligned with the strategy laid out by the AIA Group. “While we are the same company, we need to evolve to keep up with the changing needs of our customers,” explains Ang. “The pandemic became the catalyst that accelerated our transformation. These changes—in our organization and people development, our approach to social responsibility and financial discipline, the way our customers experience our products and services, among many others—will all come together to help us realize our Purpose. We will keep you posted on these as they happen.”
Amidst the novel changes, AIA Philippines continues to reinforce its purpose. “At the heart of AIA Philippines, we continue to cater to the protection and long-term savings needs of our customers through relevant and innovative offerings. And with this, we remain true to our commitment of empowering Filipinos to live Healthier, Longer, Better Lives,” Ang says. (PR)