Monday, September 27, 2021

Miss Universe Philippines appoints Lazada as official voting platform partner for 2nd year running

THE Miss Universe Philippines Organization continues its successful partnership with Lazada, a leading e-commerce platform in the country, as the official voting platform for the upcoming Miss Universe Philippines 2021 pageant.

The Fan Vote function was also exclusively available on the Lazada platform during the Miss Universe Philippines 2020 and the 69th Miss Universe pageants. The finalist from Biliran, Skelly Ivy Florida, was the Lazada Fan Vote Winner in 2020 and earned a spot in the Top 16.

In 2013, Miss Universe Philippines Ariella Arida emerged as the Fan Vote Winner to secure her place in the Top 16 finalists, eventually clinching 3rd Runner-up in the final pageant contest based on her merits and talents. In 2017, Miss Universe Thailand, Chalita Suansane, also made it into the semifinals with the strong support from voting fans, and went on to win the judging panel over with her confident performance that saw her take a spot in the Top 6.

From Sept. 13 to 24, beauty pageant fans will once again be able to support the pageant journey of their favorite finalists through the Fan Vote feature available exclusively on the Lazada app. The finalist who receives the most votes through the Fan Vote system on Lazada will earn a spot in the pageant's Top 16, bringing her one step closer to the most coveted crown.

“At Lazada, we are committed to innovating and delivering new digital experiences that integrate e-commerce and entertainment through our platform’s reach and technology. We are honored to be a trusted partner of the Miss Universe Philippines Organization for the second consecutive year as the official voting platform in the country, and bring Filipinos closer together as they show their support for the 30 finalists,” shares Neil Trinidad, chief marketing officer of Lazada Philippines.

Fans can enter up to five free votes daily and can support their favorite finalist(s) by casting votes multiple times a day during the voting period. Instructions to access the voting page are as follows:

1. In the Lazada Home Page, one can click on “Feed.”

2. In the “Feed” page, one should click on the “Miss Universe Philippines” tab at the top bar.

3. One can click the “Go to vote” button and claim the five Daily Free Votes.

4. Once can click on “Vote” below the finalist’s name and photo, and wait for a voting confirmation pop-up.

Fans can choose to purchase more votes via the Voting Packages offered in the voting page:

1. In the “Miss Universe Philippines” main page, one can click the “Get more votes” button. Users then click “Buy Votes” and are able to select among the Voting Packages offered.

2. If the user has used his five Daily Free Votes, he can click the “Get more votes” button shown at the top of the voting page or whenever a user clicks on any finalist on the page.

On Sept. 1, Miss Universe Philippines announced the Final 30 finalists who have moved on to the final stretch of the competition. These phenomenal women battled it out in the Headshot, Introduction Video, Runway Video, Casting Video and Interview Challenges to earn the coveted spot. Three contestants were chosen by fans to automatically advance in The Final 30 namely, Cebu Province (Steffi Aberasturi), Masbate (Kirsten Danielle Delavin) and Pangasinan (Maureen Wroblewitz).

Will these three women continue to dominate voting and earn a spot in the Top 16 via fan vote? Will a new finalist emerge as a semifinalist through the Lazada Fan Vote? Everyone will soon find out at the Miss Universe Philippines 2021 Finals on Sept. 25.

One can cast his vote through the Miss Universe Philippines voting page on the Lazada app/site: SPONSORED CONTENT


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