THE past years have always had people counting down to the most wonderful time of the year when the ‘ber’ months roll in. Christmas carols fill the air, dazzling tree lights dot the streets, shopping for gifts becomes a sport and everyone else goes on a diet to make way for Christmas feasts.
This year may not be as festive as previous years, but it will most certainly be more meaningful. SM showed the most uplifting way to celebrate the season with its “100 Days of Caring,” featuring 100 days of spreading love, thoughtfulness and care for one another and for the communities surrounding the SM malls. The virtual event showcasing the pledges happened on Thursday, Sept. 16, 2021 over Facebook Live and WatchSM on YouTube.
“100 days of Caring.” To kickstart the Christmas countdown, SM pledged to donate to over 10,000 beneficiaries, namely communities in need, hardworking SM employees, medical frontliners and dedicated delivery partners, among others. Some of the beneficiaries and their partner malls are as follows: