WHILE it has no huge plans for now due to the Covid-19 pandemic, homegrown brand Sunpride Foods Inc. has assured consumers of continued innovations to remain relevant in a more competitive and new business environment.
The 50-year-old company was direct in saying it too has been affected in so many ways since the Covid-19 pandemic spread globally since last year.
“This pandemic has affected resources of business in a lot of ways, financially, supply related and even human resources and Sunpride is no exception,” said Don Hanley Wong, Sunpride’s marketing head, on Friday, Sept. 24, 2021.
Wong said the company plans to maximize its current resources—its people and products—during these challenging times.
“We want to push on product improvement. As we pride ourselves in being a quality meat producer, we want to focus on improving our products, creating new variants and possibly rebranding them in the near future. This includes reviewing formulation, raw materials and packaging,” he said.
Besides improving products, part of the company’s immediate plan also includes upskilling its workforce and focusing on people development.
“We want to strengthen our employees’, our managers’ skills and capabilities and invest in training as well as in individual development,” he said.
The company has also ventured into e-commerce by launching its own online shopping website www.lameats.com.ph to make its products more accessible to consumers over the course of the pandemic.
The online shopping site carries frozen meat cuts, frozen processed meat, canned meat, cooking essentials and home essentials, and also features easy-to-cook food recipes.
In the long run, Wong said, they plan to turn their online site into a one-stop shop that will carry all cooking essentials.