LAST week, I shared the discussion on three of ten skills areas around jobs of the future, which are cloud computing, content production and data and artificial intelligence. The Global Skills Index 2021 released by Coursera a few weeks ago made a summary of the Skills Areas of The Future outlined by a recent study of the World Economic Forum (WEF).
In addition to the three mentioned above are engineering (developing software solutions), green economy (building a sustainable future), marketing (building brand and acquiring), people and culture (creative positive work environments), sales (finding customers and solutions for their challenges), and care economy (supporting the well-being of our communities).
Engineering or the process of analyzing user requirements and then designing, building, and testing software applications which will satisfy those requirements. Software engineering jobs are expected to grow 22 percent through 2029, which is much faster than the four percent average across all occupations.
The top fields of study include Engineering, Computer Science, Business, Physical Sciences and Biological Sciences
Marketing includes the activities a company undertakes to promote the buying or selling of a product or service. Modern consumers want seamless experiences, with 90 percent of them expecting consistent brand interactions across all channels. Digital marketing allows companies to reach users anywhere, anytime - and digital enables companies to serve more effective, personalized advertising.
Entry - level target job is Marketing Specialist, while the top jobs are Growth Hacker, Digital Marketing Specialist, E-commerce Specialist, and Commerce Manager.
The top fields of study include Business, Arts and Humanities, Engineering, Social Sciences and Computer Science. The learning areas for entry- level roles include basics of social media marketing, project management skills, strategic advertising campaigns, measurement and campaign optimization and content marketing and other complementary marketing specialties.
Jobs in the area of PEOPLE and CULTURE seeks to create positive work environments for employees in which they feel integrated, engaged, and aligned to their workplace. Organizations with highly engaged employees report 2.3 times greater- average revenue growth and have employees that are 87 percent less likely to leave.
Entry- level target job is recruiter, while top jobs are Information Technology Recruiter, Human Resources Partner, Talent Acquisition Specialist, Business Partner and Recruiter. Top fields of study are Education, Legal Professions, Arts and Humanities, Business and Social Sciences.
Learning areas for entry-level people are managing human capital, motivation, rewards, and systems of work, how to recruit, hire, and onboard employees, promoting diversity and inclusion in the workplace and how to design compensation and benefits.
Product Development is the process of delivering a new product or improving an existing one for customers. These customers can be external or internal to a company. Product Development can involve many different types of products from software to hardware to consumer goods and services. Customer expectations are at an all-time high. Over three-quarters of customers said it's easier than ever to take their business elsewhere, switching to different brands to find an experience that matches their expectations. And two-thirds of customers expect companies to provide new products and services more frequently and say it takes more to impress them with new products and services (than ever before).
Entry-level target job is Product Manager, while top jobs are Product Manager, Quality Assurance Tester, Agile Coach, Product Analyst and Scrum Master.
Top fields of study are Business, Engineering, Computer Science, Social Sciences and Art and Humanities. Key learning areas for entry-level product development roles are strategy and planning, how to conduct market research, user experience design, management methodologies like agile and scrum, and problem-solving techniques.
Sales involve finding prospective customers for a company's products and services and working with them to identify their challenges and needs, and ultimately find a solution. The role of the salesperson is transforming. By 2025, 80 percent of B2B sales interactions between suppliers and buyers are expected to occur in digital channels, and 60 percent of B2B sales organizations will transition from experience and intuition-based selling to data-driven selling.
Entry-level target job is Sales Development Representative (SDR). The top jobs are Customer Success Specialist, Sales Development Representative, Commercial Sales Representative, Business Development Representative and Partnerships Specialist.
The top fields of study are Business, Engineering, Computer Science, Social Science and Arts and Humanities.
The key learning areas for entry-level sales roles are time management and other professional productivity skills, sales process, customer relationship management (CRM) systems like salesforce, business writing, public speaking, and strategic communications for sales and negotiation skills.
Our country needs to develop the skills of our workforce in order to carve a brighter future. I will discuss remaining skills areas in the next column.
October 18, 2021
- A A +
SunStar website welcomes friendly debate, but comments posted on this site do not necessarily reflect the views of the SunStar management and its affiliates. SunStar reserves the right to delete, reproduce, or modify comments posted here without notice. Posts that are inappropriate will automatically be deleted.
Do not use obscenity. Some words have been banned. Stick to the topic. Do not veer away from the discussion. Be coherent. Do not shout or use CAPITAL LETTERS!