AS THE company with over 76 malls all over the country reminds Filipinos that giving and sharing is the best way to show genuine care, the firm is leading the celebration of the Christmas season as it shares blessings to 100 beneficiaries for each mall from Luzon to Mindanao.
Launched on Sept. 16, 2021, exactly 100 days before Christmas, the campaign features 100 days of spreading love, thoughtfulness and care for one another and for the communities surrounding SM malls.
SM started the first day with pledges from the giant company to donate to 10,000 beneficiaries that will include medical frontliners, SM employees, delivery partners and more. In Cebu, the SM City Cebu management donated 100 plush toys and other premium items from Miniso, plus powerbanks from Aerophone to kids under the care of Kythe Foundation Inc. SM Seaside City Cebu also gave groceries and other essentials to The Children of Cebu Foundation Inc., while SM City Consolacion donated 100 raincoats to the fisherfolk in Consolacion, Cebu.
While the country still faces the pandemic resulting in more challenging times for Filipinos, campaigns like SM's "100 Days of Caring" reminds everyone not to forget what this season truly means. Over the past year, SM Supermalls has accomplished and has helped many organizations through its SM Cares and SM Foundation efforts, and this Christmas, the 100 ways of showing and caring are just some of the ways to spread love and care to all Filipinos. SPONSORED CONTENT