CHRISTMAS may be different from that of years past, but the meaning behind this season remains. Although the pandemic has forced people to downsize their traditionally large Noche Buena gatherings, there is hope that there are better days ahead that will allow everyone a merrier celebration-the blessing of once again being able to gather with fully vaccinated loved ones around the same Christmas tree.

SM Supermalls brings this same celebration to its shoppers with a series of memorable Christmas celebrations, all while implementing strict #SafeMalling protocols.

Christmas reimagined

To help reignite and uplift the hearts and spirits of Filipinos this holiday season, SM has reimagined safe bonding experiences with dazzling indoor and outdoor attractions that allow for picture-perfect shopping and dining activities for the whole family from Nov. 5, 2021 to Jan. 6, 2022. There will be Christmas markets, parks and villages, Santa appearances, character meet-and-greets, Christmas medleys, magical fireworks displays, drone shows and other surprises. One can also look forward to an online Simbang Gabi via SM Supermalls' official Facebook page.

Noche Buena favorites during SM Holiday Resto Week

Noche Buena is the hallmark of every Filipino's Christmas Eve celebration. Now that one is able to celebrate with loved ones, this year's Christmas spread can be more festive with delicious meals and treats available at SM. From Dec. 13 to 25, one can look forward to SM's Holiday Resto Week and enjoy special treats, promos and exclusive deals from his favorite restaurants and food merchants.

One can explore, shop and win at the SM Christmas Saya Village. Though online shopping has become more accessible during the pandemic, people still find themselves missing the experience of being physically present at the SM Malls. With that in mind, SM has made shopping and dining much more safe, convenient and exciting by launching the SM Christmas Saya Village. Shoppers can register online at or through SM Supermalls' Facebook page to join this fun tech experience where they can play and create their own avatar to immerse themselves in a virtual Christmas zone at SM-from dining and shopping to exquisite Christmas centerpieces and a fun play area. They can also collect coins to redeem a ton of exciting deals and vouchers from SM. Those interested should pre-register from Nov. 5 to 14 so they can enjoy an online shopping experience on a whole other level. This promo, which will run from Nov. 15 to Dec. 25, should not be missed.

One can share smiles with SM Bears of Joy. This pandemic has taught people to share what they have with those who have less. Every year, SM Supermalls and Toy Kingdom come together to give shoppers a chance to share the holiday season cheer with children in need. Starting Nov. 12, shoppers can purchase the bears at P250 per pair-one to keep and one to be donated to charity. This simple act of kindness can go a long way, especially during a time when empathy is needed most.

Indeed, Christmas has evolved with the times, but knowing that SM has everyone's happiness and safety in mind, people are able to relive great holiday memories with loved ones in the malls they call home.

SM implements strict #SafeMallingAtSM protocols nationwide and offers an equally convenient online shopping option with the SM Malls Online app on the Google Play or App Store. For more information, one can visit its website at and follow @smsupermalls on all social media accounts. (Sponsored Content)