DESPITE the challenges that have affected its business and the rest of the fashion retail industry, Filipino brand BAYO remains committed to its purpose of using its platform to help others and make a positive impact on society.
“One of the most important lessons our company learned from this crisis is that adversity should not stop us from helping,” Anna Lagon, chief executive officer of BAYO, said.
“Being focused on helping others not only motivated our whole team to continue being productive, but it opened up strategic partnerships that helped sustain our operations, give livelihoods to more people, and even inspired product innovations.”
Since the start of the pandemic, BAYO has strengthened its linkages with the Department of Science and Technology’s Philippine Textile Research Institute (PTRI), Office of the Vice President (OVP), and the local government units (LGUs) of Pasig, Baguio, and Kapangan, Benguet.
Being one of the few Filipino fashion retail brands with a manufacturing facility in the country, it has expanded from making ready-to-wear clothes to producing personal protective equipment (PPE) for hospital frontliners and medically-reviewed masks for consumers, government offices, and companies, which allowed for BAYO to keep its production workers and employ additional skilled sewers.