THERE’S an up-and-coming local artist in town, and by the looks of how he is being passionate and driven about his arts, there is no wonder his name will become main staple in the entertainment industry soon.

Ian Sison is one talent nobody should miss, after all he is the man behind the Boxer of the Century Manny Pacquiao’s retirement song “Pacman Para sa Bayan.”

“Actually, I did it initially for an alcoholic beverage, but it was not materialized because the owner of the company of that beverage died, so that composition was stalled. He wanted to use the song sana for their promotional campaigns and for his basketball team,” Ian shared in an interview with this writer.

The three-time Star Awards nominee and winner for best rock album in 2016 originally hails from Kidapawan and had studied in some schools in Davao City before he went to Manila to try his luck in the entertainment industry.

“Before I met the ‘real people’ in this industry, I had met with some people who really took advantage of me kasi ako I am the type of artist who looks for opportunities rather than wait for opportunities,” he said.

But before he came to Manila, Ian was already a self-made man here in Davao City. He was still a student when he put up a business here, earning him already a six-digit income, that made him to own a condo unit and a sports car. That’s aside from the fact that he comes from a well-off family.

“But I felt in my heart there was still missing. I even told my mother, ‘aanhin ko ang money ‘ma?’,” he narrated.

Ian revealed to his family that he’s into music and he loves making music and be a part of the music/ entertainment industry, which understandably his father was not supportive of.

“Kasi ang tatay ko doctor, ate ko doctor, we’re in the medical field talaga. So, I bargained. I told my father na tatapusin ko pag-aaral ko sa Manila basta payagan nila ako mag-pursue ng music career ko,” he said.

His father eventually relented so he gave up his comfortable life in Davao City and came to Manila to pursue his first love, making music, in 2012.

“Okay lang ako if I don’t earn as much as I was earning sa simula, as long as I am happy, and followed my heart,” he said.

It was then that he experienced being taken advantage of.

“Di ko kasi din alam kung saan ako mag-uumpisa sa music business. So habang nag-aaral ako doon sa Manila, nag-mu-music business ako, do’n ako ti-nake advantage ng mga tao doon kasi wala akong alam sa music business and may naipon akong pera so siyempre tinadtad nila ako sa gastos sa recordings at ano-ano pa to the point na naubos lahat ng inipon ko dito. Pero okay lang kasi di ko inisip yung money eh, sabi ko mababawi ko rin naman yun, ang importante makinig lang muna, I’m more of a listener din kasi,” he said.

But what’s inspiring about Ian is he didn’t hold grudge nor bad blood toward those people who took advantage of him.

“I couldn’t say those people who took advantage of me are masasama, siguro ganun lang sa industry, lalo na sa entertainment industry marahas din diyan, not all the time happy-happy diyan. I met a lot of ‘tough ones’ di naman siguro wrong people, but they are part of my growth, the experience made me grow as a person and as an artist,” he said.

It was not all bad for Ian when he was in Manila though as he also met the “real ones” who became his friends up until now and who helped him in his music career. They were instrument that he was able to tie up with some labels.

“In Manila, I continued my studies and graduated at STI. It was just okay because there I was able to start my career. Nasama din ako sa distinguished alumni awardee, may na-tie up din ako sa mga different music label, like Universal Records, Star Music din. Meron akong mga songs released under them, but they are not my management, independent kasi ako, nag-release lang sila ng songs ko so I became friends also with real people. And somehow tinulungan lang din nila ako sa career ko, life guesting sa FM radio stations,” Ian narrated.

He revealed that there are already some personalities who reached out to him to sing jingles for them. But Ian clarified that he is not focusing on singing jingles as politics is a very sensitive topic.

“I am focusing on my career drive, kasi it’s difficult if I am branded with a certain person. It’s going to be difficult to pursue another project. With my new management I think we can do a lot of projects together,” he said.

Ian revealed that for him, it is important that he and the firm that will manage his career will jive and have the same vision.

“Maraming magagaling na management (firms), but minsan di swak yong personality mo with them,” he said.

Ian has partnered with Adaholic Ventures, Co., a business solutions firm, to manage his career.

“Sa Adaholic I feel at home, I feel I am my real self. They let me be the person that I am,” he ended.