ABOITIZ InfraCapital (AIC) and its business units unveiled Friday, Nov. 26, 2021 a fresh brand identity that reflects the group’s forward ambition to be the country’s top of mind in infrastructure solutions.
“At the beginning of the year, we set out to revamp our brand as part of our top priorities. We want to establish InfraCap as a full-fledged strategic business unit within the Aboitiz Group, with a unique, impactful, and market-relevant brand identity and to be known as a reliable partner for growth, dedicated to nation-building and uplifting the lives of Filipinos,” said AIC president and chief executive officer Cosette Canilao, during the virtual media briefing.
“Anchored on the Aboitiz Group’s purpose of driving change for a better world by advancing business and communities, we at Aboitiz InfraCapital aim to create purpose-driven infrastructure,” she added.
AIC has been ramping up its portfolio in the past few years in industrial development, water, digital infrastructure and transport sectors.
For 2021, the company earmarked P13 billion in total consolidated capital expenditures with its partners for the rollout of various projects, including its newest venture into common towers.
The new branding marks a new chapter in the company’s young history, and represents its commitment to further invest in new projects that will bolster progress and economic growth.
“It is really to unify the teams across all business units under Aboitiz InfraCapital. We had to re-establish our company as the fifth leg of the Aboitiz Group’s strategic business unit. We are infrastructure arm (of the group),” said Canilao.
AIC’s current business units include the Lima Estate and LimaWater Corp.in Batangas, Mactan Economic Zone 2 Estate and West Cebu Estate in Cebu, Apo Agua Infrastructura Inc. in Davao and Unity Digital Infrastructure.
The company also has a minority stake in Balibago Waterworks System Inc., a privately owned waterworks utility system based in Pampanga.
Lines of interconnectivity
More than just filling in the gaps in the country’s infrastructure, AIC wants to emphasize in its new branding that it looks beyond the singular impact of a project.
“We want to highlight that we think long-term, we think in ecosystems, and we give serious thought to the needs of the community,” Canilao said.
It’s this relationship that AIC aims to represent in its new iconography, where all lines are connected to show how business and communities merge and change together.
The new logos also reflect the company’s brand identity and values as trustworthy experts and innovative thinkers who uphold transparency and integrity. These attributes are represented by the solid building blocks that enable businesses and uplift communities.
Canilao sees a promising outlook for all of its business units in 2022 since some of the projects of its business units will be operational by then.
Expansion plans for Lima and West Cebu Estate are underway which are expected to yield up to 89,000 jobs combined. Apo Agua Infrastructura, Inc. is on track to begin operations in 2022. Once operational, the project will deliver at least 300 million liters of treated water per day to Davao City Water District to benefit of more than one million Davaoeños.
Meanwhile, Lima Water Corp. continues to build foundations for its Smart Water Network, wherein its water facilities turn into interconnected and intelligent systems. Unity Digital Infrastructure also aims to complete over 1,000 sites by 2022. It has already completed sites in the Luzon and Visayas.