IN THE spirit of holiday gift-giving, the country’s leading real estate platform Lamudi, along with developer and broker partners, came together for the communities affected by Typhoon Odette.

Gift-giving amid the crises

Typhoon Odette left devastation in its wake before 2021 ended, marking a difficult holiday season in the affected regions. Seeing the need for immediate help, Lamudi turned its annual holiday gift-giving program to an expression of support for local causes.

“The gift-giving tradition in December became more special, as we were able to pool funds for the victims of Typhoon Odette. We want to contribute to the recovery efforts in the affected communities,” Lamudi CEO Kenneth Stern said. “Our dear partners have generously agreed to donate in support of this.”

The company coursed the donations through the Philippine Red Cross and Caritas Manila, extending help to the communities in the Vis-Min region. The donors included Lamudi’s partner developers and affiliates, as well as partner brokerage firms and individual brokers.

“In these difficult times, amid calamities and global health crises, it’s more important to come together and help the vulnerable get back on their feet,” Stern noted.

Gifts that keep on giving

The donation to typhoon Odette victims is only one of Lamudi’s gift-giving initiatives. The company’s developer and broker partners were also given the chance to donate to other charities, including “Tahanan ng Pagmamahal,” a non-government organization (NGO) that provides care and custody programs for abandoned, neglected, foundling and surrendered children.

Similarly, the Christian humanitarian, development, advocacy and relief organization World Vision is among the recipients of holiday donations. Virlanie Foundation, a private NGO reaching out to street children in the country, also received donations from brokers and developers.

Acknowledging the urgency of environmental issues, Lamudi also opened the opportunity for its partners to donate to the Coastal Conservation and Education Foundation Inc. and Haribon Foundation. The monetary gifts go to the protection and rehabilitation of coastal areas around the country, as well as nature conservation efforts.

Meanwhile, Lamudi partners who wanted to share the gift of home to Filipinos were able to donate to Habitat for Humanity, an NGO committed to building safe, decent shelters and communities.

New year, hopeful future

The united effort to contribute to social causes and typhoon recovery efforts alleviates the hardships of the crises at hand.

Stern mentioned, “We’re pleased that our partners are one with us in supporting noteworthy causes here in the country. We’re very thankful to them for their generous donation. This collective act of kindness brings optimism and hope in the most difficult of times, even as we welcome a brand-new year.” SPONSORED CONTENT