AYALA Center Cebu is putting a spotlight on the great outdoors and its benefits on mental and physical health with the “Love the Outdoor” campaign launched on Friday, March 4, 2022 at the Activity Center.
The campaign’s goal is to host different outdoor activities each month including biking and watersports to encourage the public to spend more time outdoors and discover new interests. This month, the campaign is highlighting car glamping for those who want to take a break from city life and spend the night under the stars.
“The ‘Love the Outdoor’ campaign aims to educate and enable everyone to find love for the outdoors,” Ayala Center Cebu marketing manager Wilma Monares shares. The campaign was the offspring of DOT’s “Outdoor 7” campaign in December 2021.
“This campaign so much resonates with DOT’s ‘Outdoor 7’ theme. What makes this truly meaningful is that this signifies more inclusivity of more sectors and other communities that we did not have access to before,” said Dr. Gelena N. Asis-Dimpas, EnP, chief tourism officer, Tourism Development Planning Division of DOT 7.
In attendance during the launch were Ayala Center Cebu general manager Jia Sadol; Dr. Gelena N. Asis-Dimpas, EnP, chief tourism officer, Tourism Development Planning Division, DOT 7; along with brand partners and stakeholder representatives; Mitsubishi Fast Autoworld AVP for Sales and Marketing John Quimbo; Mitsubishi Fast Autoworld marketing manager Nerica Lim; Subaru operations manager Ryan Lim; Metro Retail Stores assistant store manager Elsie Lisundra; Suzuki branch manager Jude Solamillo; regional sales manager of Premier Group Cyrel Canedo; and Ayala Center Cebu marketing manager Wilma Monares.
One can go on an adventure and discover outdoor hobbies and interests. Camping accessories and outdoor gear from Metro, M-Tech, ROX and Travel Club were showcased at the Activity Center until March 13. Also on display were vehicles perfect for outdoor escapades from auto partners Mitsubishi, Nissan, Suzuki and Subaru.
For more information and updates, one can like Ayala Center Cebu on Facebook at www.facebook.com/AyalaCebu and follow @AyalaCenterCebu on Twitter and Instagram. SPONSORED CONTENT