BRINGING to life its continued commitment to help businesses emerge stronger in 2022, premier Philippine telecommunications company Eastern Communications has officially announced its footprint expansion in Western Visayas.

In its “Via Eastern: Forging Strong Connections” virtual launch, Eastern Communications aims to service the locals in Bacolod City and Dumaguete City with its high-tech products and services paired with award-winning high-touch service.

The launch was graced by members of the Philippine Chamber of Commerce and Industry Region 7 (PCCI), Metro Bacolod Chamber of Commerce and Industry (MBCCI) and Negros Oriental Chamber of Commerce of Industry (Nocci). Also present at the launch was Christina Marie Gaston, president of the Association of Negros Producers (ANP), who spoke about strengthening competence among MSMEs through leveraging social.

The expansion is part of the telco’s goal of democratizing technology in the country by becoming a one-stop shop for all connectivity and ICT demands across the country, as companies continue to strive in emerging stronger in 2022.

“Our goal this year is to make digital technology as accessible as possible, especially to underserved and unserved areas in the country,” shared Eastern Communications Sales head Michael Castaneda.

“We are pleased to announce that Eastern is now ready to strengthen our strong connection with our kababayans in Negros through our best-in-class solutions and personalized service. It is our mission to always have the happiest customers in the business, and we’re looking forward to helping them harness technology to the best of our abilities, so together, we can emerge stronger,” added Castaneda.

Emerging stronger with Eastern solutions

Aiming to be the one-stop shop partner of businesses in the area, Eastern Communications’ comprehensive suite of products and services was designed to help address the digital needs of companies as they move into the next normal.

Known for its business-grade internet, Eastern Communications offers IDS, a dedicated high-speed internet service that has a lower latency and flexible bandwidth options. This service is offered in different packages to meet every enterprise’s connectivity requirement.

Eastern Cloud is a resilient, reliable and robust cloud platform that helps businesses stay relevant and ahead of its competitors. It is one of the most customizable cloud platforms in the market. It gives customers the power to provide processing, storage, networks and other fundamental computing resources that businesses need. Using the latest and secured cloud computing technology, Eastern’s state-of-the-art cloud platform enables creativity, productivity and collaboration on demand.

In this highly digital age, businesses are also encouraged to protect their assets from online threats. In partnership with global cybersecurity leaders, Eastern Communications’ Cyber Defense provides a premium cybersecurity technology to ensure that customers’ businesses are secure and can operate without a hitch.

Leveraging digital in the next normal

More than being a solutions provider, Eastern Communications is a business partner, and one of its ways to showcase this personalized service is through educating customers and keeping them up to date on the latest digital trends.

Therefore, Eastern Communications through its Via Eastern launch, also took the opportunity to share relevant insights among MSMEs particularly on strengthening competence by utilizing digital technology. Guest speaker Gaston talked about ANP’s livelihood project in Negros and other rural communities with a goal of helping businesses, especially agri-businesses, thrive through giving them various platforms where they can advertise, sell products and expand their market.

Presenting Hacienda Crafts Company as one of its case studies, Gaston highlighted how the community-based manufacturer was able to grow its business through leveraging digital. While agri-businesses are open for digital transformation, Gaston shared that in the past years, the lack of connectivity posed challenges for owners to even use technology to their advantage, hence, having a reliable connectivity solutions partner would potentially open more opportunities for Negros-based enterprises.

“We emerge, Negros!”

In its over 140 years of service in the country, Eastern Communications has evolved into a world-class telecommunications and ICT solutions company providing an extensive portfolio of services that include data, internet, voice, managed services, data center and cloud services and cybersecurity services. The telco continues to be the solutions partner of choice for the biggest industry players in the country.

"We’re grateful to Eastern Communications for choosing Negros as one of its first locations to expand into this year. This will definitely give businesses in Negros the opportunity to grow further with Eastern’s strong connection," shared Nocci president Francisco Martinez.

“For many years, we have seen how technology is able to transform businesses, and it’s high time for small to large enterprises in Negros to have a tech-savvy and reliable solutions partner like Eastern Communications,” added PCCI Region 7 Regional Governor Edward Cu.

To learn more about Eastern Communications’ products and services, one can visit its website at eastern.com.ph. SPONSORED CONTENT