TODAY begins the official campaign period for local elective positions—governor, vice governor and provincial board members in the province; mayor, vice mayor and councilors in the municipal and city levels; and representatives in legislative districts. Local politicians running in the May 9, 2022 polls must now follow the rules set by the Commission on Elections, especially on the campaign materials’ size limit.
Cebuanos, including those who will not cast their votes, must brace themselves for more campaign jingles that are catchy, loud and when heard repeatedly could annoy a listener. They must also prepare for people paid to distribute or place campaign posters in public places as they could attach posters to walls of private buildings and houses without permission.
Local politicians have been campaigning even before the official campaign period kicks in. They have to make use (or abuse?) of the time when the election rules are not applicable yet. Despite the threat of the coronavirus disease, no one can stop newbies and veterans from promoting themselves to the masses. An elective post is alluring because it has the scent of power, and the influence that emanates from being a public official is like finding El Dorado.
The promises that were spoken during the unofficial campaign period could be repeated again in the official campaign period; the mudslinging of opposing politicians could continue.
Cebu Archbishop Jose Palma has urged politicians to be truthful—they must refrain from spreading lies that would put down opposing candidates and parties. The prelate also asked the voters to be discerning in choosing candidates—for their decisions, voters must reflect and pray.
For some politicians, however, speaking the truth could be boring. Speaking in lies, half-truths or exaggerations could be exciting for them.
Politicians have tongues of angels when they speak to their prospective voters; they have crooked teeth of devils when they speak of their enemies.
Discerning voters must examine the words that come out from politicians’ mouths. Politicians may have tongues of angels when courting for votes, but their words could be poisonous.