E-COMMERCE in the Philippines is thriving as consumers turn to online shopping. Besides acting as a new channel to serve new customers, e-commerce can replace the heftier cost of leasing, building, and training staff for a new brick and mortar store. It also allows flexibility in processing orders beyond regular store hours and lets businesses continue operations if their physical locations are inaccessible or closed.
Yet despite all these benefits, many micro, small, and medium enterprises (MSMEs) have not taken advantage of the chance to expand their operations and reach more customers.
A Department of Trade and Industry (DTI) survey released in February 2021 showed that 69.8 percent of businesses had not tried e-commerce. Of the 957,620 businesses operating in 2020, 99.51 percent are MSMEs, and 0.49 percent are large enterprises. This means that only around 285,000 MSMEs have bravely joined the e-commerce bandwagon.
DTI, however, wants to change things and help businesses, particularly those in Mindanao, to embrace digitalization.
“We envision an e-commerce revolution that involves the whole country and not just concentrated in Metro Manila. E-commerce opens up opportunities for businesses wherever they may be located, as in the case of Mindanao. It is time for entrepreneurs in this region to use technology to unlock their full potential,” said DTI-Davao Region Regional Director Ms. Maria Belenda Q. Ambi.
Mindanao is an important area for growth. For instance, various industries have been steadily pouring investments into Davao Region as it positions itself as one of the country’s economic pillars. Vetting from the 6th Davao Investment Conference 2021, Davao businesses are also committed to digitalization and technology adoption.
Zamboanga, on the other hand, is part of the Digital Cities Program of the Department of Information and Communications Technology and has already completed its five-year roadmap to create regionally relevant technology solutions that can be plugged into a more extensive national and international ecosystem.
With these developments, MSMEs should be able to take advantage of opportunities in Mindanao to survive and thrive in the era of digitalization. One of the ways to innovate is via e-commerce.
For simpler and faster e-commerce adoption among MSMEs in Mindanao, Globe Business encourages entrepreneurs to bring their business online.
“E-commerce is now an important business move, but going in this direction may be overwhelming to some. Globe Business is here to make that change easy and painless, especially for our clients in Mindanao through our RUSH e-commerce solution,” said Angie Po, Globe Business MSME Group’s Product Marketing Head.
RUSH e-commerce solution offers end-to-end service to ease businesses into the digital space. It powers businesses from discovery to delivery through a branded website with comprehensive marketing, payments, logistics, engagement, loyalty, and marketplace functions.
To get complete customer attention and control customer experience, businesses would benefit from having their own e-Store through RUSH. They can design a discovery experience or customer journey that best fits their brand and strengthen their existing online presence.
A RUSH e-Store makes it more convenient for customers to find a store and products online or offline and helps entrepreneurs get real-time access to all customers and store orders. Store owners can also create product variations and assign them to specific store branches for a more organized inventory, and to complete pending orders with ease.
Moreover, businesses can effortlessly create options for payments, delivery, and even product categories. This allows customers to enjoy different convenient payment and sales fulfillment methods and even be notified of store promotions for a better end-to-end sales experience.
To learn more how to start your own RUSH e-Store and be part of the digital revolution, visit glbe.co/ecomm-davaoPR.
To learn more how Globe Business supports MSMEs, sign-up to Globe Business Academy. SPONSORED CONTENT
April 10, 2022
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