A GROUP of farmers from two towns in Nueva Ecija was able to sell their crops at the free stalls provided for them at SM City Cabanatuan from April 8 to 10, 2022.
This is in line with the program spearheaded by the SM Foundation Inc. (SMFI) together with SM Supermalls, Local Government Unit of Municipalities of Talavera and Bongabon in said province.
Chao Chua, assistant mall manager of SM Cabanatuan, said these farmers from marginalize sector of the community were to complete the SMFI's 14-week agri-technology training.
The farmers were given starter kits and now selling their produce such as vegetables, root crops, fruits and other products.
SMFI initiated to support the farm workers' progress on social enterprises which in turn provide economic opportunities.
“SM City Cabanatuan is giving the selling area and the pop-up booth for free as part of showing our love to our local farmers together with SM Foundation Inc. we also want to see them successful and unceasingly cultivate their land, plant their crops, harvest and sell their produced with us and to their target community," Chua said.
"We are also encouraging our partners to constantly help and support our farmers as we are on the road to making some difference in their lives” added Chua.
SM Foundation’s KSK project is conducted all over the Philippines to alleviate the lives of the farmers and equip them with the latest trends in agriculture and now uplifting their knowledge in business and marketing.
“We are encouraging everyone to show our love and support to the Kabalikat sa Kabuhayan Farmer’s Market on the following days until April 10 and to the next pop-up booth schedule to be announced” Chua added.
April 09, 2022
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