THE Department of Tourism (DOT) has recently launched its new promotional campaign, Colors of Mindanao, which highlights the destinations, culture and art of Mindanao.

The Colors of Mindanao aims to attract different types of travelers to the island region. These include the divers, eco-adventurers, beach bums, history buffs, foodies and the faithful.

Through the five regional offices of DOT in Mindanao, the tourism department created a myriad of fun inter-regional and intra-regional travel circuits pooled together into unique color themes complimentary to each tourism product.

According to Tourism Secretary Bernadette Romulo Puyat, while each province in the island region is known for their unique attributes, "this is the first that the whole of Mindanao is united under one banner."

"And what a colorful banner it is with each hue representiing a tourism product that is part of an inter- or intra-regional circuit," Puyat said.

Myra Paz Valderrosa-Abubakar, the DOT undersecretary, that they came up with the Colors of Mindanao and assigned a unique color to each letter of Mindanao.

The colors came to represent one tourism product each, with blue for dive tourism, teal for sun and beach, green for ecotourism, brown for farm tourism, violet for culture and heritage, red for adventure and sports tourism, orange for food tourism and yellow for faith tourism.

"It emphasizes that in Mindanao, there is a rainbow of color for each traveler to try," Valderrosa-Abubakar said.

The new tourism campaign covers Mindanao's five regions, namely: Zamboanga Peninsula, Northern Mindanao, Davao Region, Soccsksargen and Caraga.

The campaign was formulated by the five regional tourism offices in a bid to foster unity in diversity, sustainability, inclusivity and a more progressive tourism not only in Mindanao but also in the country.

"This scampaign is timely and significant as we just reopened the Philippines to international tourism," Puyat said.

The campaign also highlights halal and Muslim-friendly tourism, which is one of the fastest-growing tourism sectors in the world, according to Puyat.

She added that the halal tourism will bring special attention to the attractions and cuisine of Mindanai and help boost its tourism economy.

"It is high time that travelers nad tourists think of Mindanao as a top destination in the Philippines. The island region is blessed with a multitude of beautiful destinations, historical sites and cultural wonders," Puyat said.

The Colors of Mindanao was previewed at the recently concluded 21st World Travel and Tourism Council Global Summit in Manila. The DOT regional directors have showcased their beautiful dresses made of Tausug fabrics, beadwork from Bukidnon, Yakan weaves and other artisanal handicraft from Mindanao.