DITO Telecommunity on Monday reported it has reached 12 million subscribers as of Aug. 26 ahead of its target date four months ahead.

The 12-million mark was the year-end target of the country’s third telco player.

“The overwhelming reception we get from DITOzens has always served as inspiration. Their unwavering support has continued to motivate us to remain committed to our promise of providing every Filipino better, stronger and more affordable connectivity they deserve,” Dito chief administrative officer Adel Tamano said in a statement.

The speed of Dito’s network rollout contributed to the rapid growth of its subscribers, the firm said.

Dito has so far built some 5,500 cell towers, which increased its coverage to around 600 cities and municipalities.

The China Telecom-backed company has already breached its 70 percent population coverage target.

“We are grateful for our subscribers’ continuous trust and support and we are pushing hard to create avenues and opportunities for them to indulge even more in the Dito experience,” chief commercial officer Evelyn Jimenez said.

Dito earier filed an abuse of dominant position complaint against Globe Telecom and Smart Communications, citing supposed difficulty in calling the numbers of the two bigger telcos.

For their part, Globe and Smart urged Dito to intensify measures and pay the fines linked to alleged interconnection violation and fraudulent calls that pass through its network.

Last Friday, the Philippine Competition Commission said it found “reasonable grounds” to open a preliminary inquiry on Dito’s complaints against Globe and Smart.