FOR the second year running, Primary Homes Inc. has signed on as one of the official co-presenters for SunStar’s annual Best of Cebu.
The major real estate developer recognizes the importance of identifying the best establishments in the province and believes that this year’s Best of Cebu aligns with its dedication towards addressing the needs of the Cebuano market by helping promote local brands and businesses.
During an event held on Aug. 24, 2022 at Circa 1900, Primary Homes executives together with SunStar representatives signed a memorandum of agreement declaring the Cebuano property developer a co-presenter for this year’s Best of Cebu.
“In light of the difficulties Cebu faced during the pandemic and Typhoon Odette, we acknowledge that one way to help Cebuanos is to give them a platform for their ingenuity,” Primary Homes marketing manager Michelle Cutang said. “SunStar Cebu and Primary Homes are dedicated to providing only the best quality to our consumers, and supporting SunStar’s Best of Cebu is one way to accomplish this.”
“Silingan ta’ng tanan (We’re all neighbors),” Cutang added. “We’re always looking to support the Cebuano community as much as we can, and the brands who are shortlisted for Best of Cebu share that same passion by providing products and services that are of the highest quality.”
She further went on to say that through Best of Cebu, Primary Homes can support these brands and provide more value to the Cebuano market.
“Primary Homes is one of the Cebuano brands that echoes SunStar Cebu’s values, especially when it comes to public service,” said Logane Echavez, sales and marketing head of SunStar Cebu. “We want to partner with highly credible entities in various industries, and since Primary Homes is a reliable partner in Cebu’s real estate industry, we wanted to involve them once again in this year’s Best of Cebu.”
“SunStar Cebu is a highly credible news source,” Echavez continued. “It is Cebu’s multi-awarded leading daily newspaper that also has the largest readership and holds the larger advertising share.”
Given SunStar’s reputation in the Cebuano community, Echavez explained that its annual project, the Best of Cebu, is one of the best ways to give back to the Cebuanos and thank them for their continuous support. And since Primary Homes shares the same ideals of looking after its community, it made sense for the brand to partner up with the media company once again, especially after a successful search for Best of Cebu last year.
Primary Homes is a reliable partner and premier developer of subdivisions, condominiums and other residential projects in Central Visayas.
BEST OF CEBU. Primary Homes executives and SunStar Cebu officials sign a memorandum of agreement on Aug. 24, 2022 at Circa 1900, declaring the Cebuano property developer a co-presenter for this year’s Best of Cebu. / Hans Maikel Saetre
September 08, 2022
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