FILIPINO viewers are in for a whole new TV experience during the soft launch of ALLTV, the premiere television station of the Advanced Media Broadcasting System (AMBS) on Sept. 13.

As the new TV network was launched at 12 noon Tuesday, ALLTV gears for a star-studded variety show to give viewers a more exciting brand of entertainment to be hosted by popular TV host, singer, and comedian, Willie Revillame.

Multi-awarded TV host and multi-media star Toni Gonzaga will also give the audience an exclusive interview with President Ferdinand Marcos, Jr. during the pilot episode of her show, followed by more surprises from the new TV network.

ALLTV is giving out two units from Bria and Lumina as Revillame returns to national TV with his popular program, Wowowin.

To add more fun and excitement, there will be a variety of extravagant dance shows and song numbers, in addition to cash and big prizes which will also be given every hour to lucky television viewers.

“ALLTV is for the Filipino viewers. Gusto natin masaya lahat ng viewers natin. Saya All. We have prepared an exciting and breathtaking show for all of you,” said AMBS President Maribeth Tolentino. “We have outlined programs that will give the Filipinos a new TV experience.”

AMBS, which runs ALLTV, is under Prime Assets Ventures, Inc. led by businessman Manuel Paolo Villar.

Revillame joins showbiz couple, Gonzaga and multi-awarded director/scriptwriter/producer Paul Soriano, and accomplished theater, TV and movie actress, Ciara Sotto, broadcast journalist and radio commentator, Anthony Taberna, and TV host/endorser Mariel Rodriguez as contract stars of the new TV network.

ALLTV also signed a content license agreement with CNN Philippines for news content.

ALLTV airs on Channel 2 on free TV and Planet Cable; Channel 35 on Cignal TV and Sky Cable, Channel 32 on GSAT, Channel 23 on Cablelink, and Channel 2 on other cable TV providers. (PR)