On Sept. 23, Allure Beauty Clinic finally opened its doors in Mactan Island. In just a year, the homegrown beauty clinic has opened three other branches in Mabolo and Talamban in Cebu City, and Lilo-an, Cebu.

Chief executive officer and founder of the aesthetic clinic, Erika Diaz, recounted the clinic’s humble beginnings. She recalled starting out in the comfort of her studio-type condo. She transformed her space into a makeshift beauty clinic with only one bed to accommodate all her customers. She offered brow services: ombre and micro blading.

“In 2019, I took the risk of opening our first branch in Mabolo and we started out small, only offering brow and lashes services and then the pandemic came in 2020. It was a struggle but we persevered.”

Now, in 2022, the clinic has a total of four branches spread out in Cebu. The rapid growth of Allure Beauty as an aesthetic brand all over Cebu is a testament to its exceptional services.

Diaz also shared that she wants to promote Allure Beauty as the leading aesthetic clinic not just in the Queen City of the South but also nationwide. Diaz is planning to expand the beauty brand outside of Cebu to fully cater to the beauty and wellness needs of every Filipino.

Allure Beauty Clinic is best known for its facial treatments, slimming treatments, gluta drips, laser hair removal and much more at an affordable, budget-friendly price.

“We really want to focus on customer experience since our number one priority is really our customers and their well-being,” Diaz disclosed. “Allure only provides the gold standard when it comes to beauty treatment and services.”

Diaz also brought to light that Allure Beauty Clinic is now open for franchise. In fact, the new branch is franchised to two loyal and avid customers of the clinic: Cheradee Ann Cabanlit and her brother, Mark Kenneth Cabanlit.

Cheradee attested to Allure Beauty clinic’s stellar and exceptional services.

“Allure is indeed a trusted brand so when I saw the opportunity to take part in it, I grabbed the opportunity immediately. I can’t thank Erika enough. We want to promote self-care as much as self-pampering. It’s imperative in feeling good about one’s self.”

Allure Beauty Clinic in Mactan is located at City Times Square, Mactan and is open daily from 9 a.m. to 6 p.m.