THERE are a lot of brands and products constantly popping up on the market, all with different selling points and ingredients that claim to have some type of benefits that could solve health problems.
It forces consumers to drown in an endless sea of products that basically say the same thing, making it ultimately difficult to keep track of what is reliable and what isn’t. The best option for Dabawenyos is to have a trustworthy Filipino brand that exceeds global standards - much like EnerUp World.
A health and lifestyle brand specially made in Canada by Dabawenyo couple Janneth and Alexander Formentera - EnerUp World proudly makes products that are organic and nonsynthetic using natural ingredients trusted by the global market.
The company was established in Calgary City, Alberta in 2016 and has since then dominated the Canadian market. Its products, especially the EnerUp World health supplements line, are approved by Health Canada.
“The products are manufactured in Canada and approved by Health Canada. Canada is one of the most strict countries when it comes to approving products, especially supplements,” Ivan Calatrava, chief operating officer of EnerUp World Philippines said.
The company’s best sellers are EnerVision, a health supplement for eyesight and reducing the risk of cataracts. It boasts all-natural products such as beta-carotene, fruit extracts, and xylitol among others.
Ultimate Glow with Health Canada-approved L-Glutathione, Collagen, and Vitamin C is an effective immune booster and antioxidant. As a welcome bonus, it also gives your skin a healthy, radiant glow.
EnerUp World also has supplements for weight management and antioxidants. They also have a best-selling line of pure essential oils, and natural and organic skincare and cosmetics. Naturally, for Filipinos, pure essential oils are a hit.
“Nakaka-proud lang talaga na mayroon ganitong brand na ginawa ng Pilipino pero ang standard niya is first-world (I’m very proud that we have a Filipino-made brand but the standards are first-world). I am hoping na makilala pa ang EnerUp kasi ang mga (more people would know about EnerUp because) Filipinos, they deserve to invest in their health without spending or paying so much,” head of finance Polly Calatrava said.
Aside from being a trusted health brand, EnerUp World is also a trusted direct-selling company worldwide. In 2017, EnerUp became the first and only Filipino-Canadian brand with approval of direct selling license by the Canada Competition Bureau, followed by an official membership with the Direct Selling Association in 2021.
Since the company branched out to the Philippines in 2018, particularly in Davao City, EnerUp World has gained at least 300 local members, who were patrons of the product first before becoming business associates of the company.
Dante Valenzuela, head of marketing for EnerUp World Philippines said their repeat customers are working professionals who are invested in improving their health and lifestyle. He said Filipinos have been more conscious of their health as they grow older especially after experiencing the Covid-19 pandemic.
“For me, pag gamit ko sa EnerUp products labi na sa UltimateGlow and EnerVision, ingon sila tiguwang daw kaayo. Karon di sila mutuo na 61 ko so nibata ko tanawon and akong skin, munindot gyod. Last 2018, nag stroke ako and nagkaroon ng bad vision. Karon, nag improve siya tungod sa EnerVision,” EnerUp World business associates Josefina Roxas said.
Since the Philippines also has bountiful resources that can be used in health and wellness, the founders are working on deriving natural and organic Filipino ingredients for their future products.
“As a start, the founders are planning to make an essential oil infused with Waling-waling to highlight their roots,” Polly said, adding that coconut-derived ingredients are next on the list.
Ivan added, “The founder, Janneth Formentera, is the head formulator for the products. Maka-proud kay taga-Davao ang nag create sa products (It makes us proud that Dabawenyos are the makers of the products), everything from scratch.”
Even though the products are made in Canada, the founders want to represent the Philippines and Davao in their products as it takes the center stage in the world market in the future.
For the Calatrava group managing EnerUp World Philippines, their main goal is to establish EnerUp as a trusted household name in Davao City, before expanding to other metro cities like Manila, Cebu, and Iloilo.
The group is confident that it would not be hard for Filipinos to trust EnerUp World since the public has been on the lookout for quality brands they could proudly call Filipino-made.
“It's really high time that we patronize Filipino products. EnerUp is run by Filipinos and Dabwenyos so nakita gyod namo ang ilahang (we’ve seen the founders’) vision of what they really want to provide for Filipinos,” head educator Atty. Ira Valenzuela said.
For EnerUp World, “health matters most” thus they want everyone to know that a reliable Filipino brand exists and is ready to serve their needs. With its indisputable credentials, it’s not far for EnerUp to dominate the Philippine market as it did in Canada.