Primary Homes partners reunited after two years

AFTER two years of virtual events due to the Covid-19 pandemic, the brokers and sellers of Primary Homes Inc. (PHI) finally met again through the Grand Partners Appreciation Night 2022 all-out celebration at the Pacific Grand Ballroom in Waterfront Hotel, November 15, 2022. The event was part of the Primary Homes Ultra Sales Incentive Program, which has been running for 14 years.

With the theme, “Dancing with the Stars,” almost 1,000 partners from all over Cebu, Bohol, and Negros gathered to dance the night away for the grandest gathering of real estate practitioners in Central Visayas.

As Primary Homes celebrates 30 years of being a reliable partner in the real estate industry, prizes worth millions were given away, including four house and lot units. Each Primary Homes partner-seller was entitled to raffle entries for every unit reservation made during the applicable period, for the raffling of prizes including showcases, and ultimately grand prizes of two motorcycle units and three house and lot units under the Ultra Raffle. There was also the special 30th-anniversary raffle, where P30,000 was given to three lucky winners, and a house and lot unit was given to another winner.

Another highlight for every Primary Homes Grand Partners Night was the recognition of its top-performing partner realty firms and sellers. The Realty of the Year award for both Bohol-Negros and Cebu territories went to Leuterio Realty & Brokerage. The Salesperson of the Year for Bohol-Negros Territory was awarded to Clarivel Ingking of Leuterio Realty & Brokerage, and Jovelyn Coyoca of Leuterio Realty & Brokerage for the Cebu Territory.

Carol Tentative of YUPP Inc. and Mary Ann Fernandez of LJS Realty were the Huwaran awardees for Bohol-Negros and Cebu, respectively. The Huwaran award is for sellers with exemplary performances and with stories that can inspire their fellow sellers.

"This event has always been one of our ways of acknowledging the efforts that our partners put to make their client's dream home or dream investment a reality," said PHI's vice president for sales and marketing. "We are also grateful for the support that our partners have been giving us throughout the years. As we celebrate our 30th year in the industry, we stay committed to being their reliable partner in providing products of great value," Espina added.

The Primary Homes Reliable Circle 3.0 was also launched during the event. This program offers exclusive perks and privileges for the elite sales group of Primary Homes. Membership to this group is based on sales qualifications, and privileges are based on how long the partner can sustain their standing.

It was a happy reunion, to say the least as the partners reunited with their mentors, old friends, and acquaintances while they were entertained by spiral dancer Kristel De Catalina of Pilipinas Got Talent, the Cebu Dance Sport, BuzyBuddies, and WCOPA multi-medalist John Willace Tubalde. And everyone danced like there was no tomorrow during the social dancing segment.

Since it was a night full of dances, 10 groups from Cebu, Bohol, and Negros performed in the Dance Challenge. Cebu First Realty bested all participating teams and bagged the P25,000 prize money.

There were no dull moments the whole night as hosts Blinky DeLeon and Joross Gamboa were also there to party with the gang.

Since the inception of the Primary Homes Sales Incentive Program in 2008, the company has already given away over 50 house and lot units. Around half of these were raffled during Grand Partners Night events, and the other half were availed through the Pabahay Program.

More exciting things are in the works for Primary Homes partners in 2023—from new projects to new and improved sales partner benefits. To know more about Primary Homes or how to become a sales partner, visit its website,, or its Facebook page, Primary Homes Inc. (SPONSORED CONTENT)