GMA Network today announced it has strengthened its anti-piracy capabilities by partnering with the Alliance for Creativity & Entertainment (ACE).
Widely regarded as the world’s largest and most effective anti-piracy coalition, ACE currently has over 50 global members, with GMA as its first member from the Philippines. A partnership signing event was held on Jan. 19.
“Piracy continues to be one of the biggest problems in the entertainment industry globally,” said GMA Network chief executive officer and chairman, lawyer Felipe L. Gozon.
“The duplication and illegal distribution of movies, teleseryes, music and other materials invalidate the hard work of those behind it. And as such, we are proud to join the Alliance for Creativity and Entertainment in its global campaign against digital piracy. GMA Network, through various initiatives on different platforms, is consistently taking the necessary steps to combat the illegal distribution of our shows movies, music, and other materials. And through our partnership with ACE, we look to further strengthen these initiatives to protect our content.”
“We are thrilled to welcome GMA Network to the Alliance for Creativity and Entertainment and look forward to working with them to combat piracy and protect content creators – in the Philippines and around the world. ACE is building a strong global network of media companies and partners who are working together to eradicate the serious threat piracy poses to the creative economy,” shared Jan van Voorn, executive vice president and chief of global content protection for the Motion Picture Association (MPA) and head of ACE.
As part of its efforts to combat piracy, GMA Network also launched on Jan. 19 its own anti-piracy advocacy campaign dubbed “Stream Responsibly. Fight Piracy.” The campaign aims to encourage people, especially the younger generation, to be aware of what is right and wrong and help raise awareness of the value of creative works. It also aims to protect and educate the public about the potential harms of clicking pirated websites and apps.
Serving as campaign ambassadors are Sparkle stars and the cast of the much-anticipated live-action adaptation of “Voltes V: Legacy” – Miguel Tanfelix, Ysabel Ortega, Matt Lozano, Radson Flores, and Raphael Landicho. Adding more star power to the “Stream Responsibly. Fight Piracy.” campaign are Sparkle star Mikee Quintos and no less than “Maria Clara at Ibarra” lead star Barbie Forteza.
Fittingly, these initiatives will not only ensure the protection of Filipino content creators but will also ensure the high-quality viewing experience of all Kapuso viewers and subscribers.
In 2023, GMA Network is all set to bring the biggest and grandest roster of shows. These also include cutting-edge primetime shows such as “Voltes V: Legacy” “Mga Lihim ni Urduja,” “Luv Is: Caught In His Arms,” “Luv Is: Love at First Read,” “Hearts on Ice,” “Lady Boxer,” “Love Before Sunrise,” “Royal Blood” and “Love, Die, Repeat.” (PR)