Skin Perfection: Living to its mantra of 'Beauty need not be expensive'

WE OFTEN hear about a company built from small beginnings, but seldom do we hear about what or who inspired the founders to build such an empire.

Skin Perfection Beauty Essentials, the brainchild of Ruby Jean Lariosa, was a result of both disappointment and frustration. But she channeled these negative feelings and made them her inspiration.

After being booted out as a reseller of a beauty product, Ruby Jean came to the realization that she was able to make an unknown brand famous, so why can't she create her own?

So on July 11, 2017, Ruby Jean, with the help of her business partner Julmer Claveria, established a beauty product that caters to the masses who see skin care as equally important as caring for other parts of the body.

Guided by their mantra "Because beauty need not be expensive", Skin Perfection grew to what it is now, with additional products coming our way soon.

With its successes, the company is now able to tap famous personalities to endorse and introduce its products in other areas of the country.

The most recent personality Skin Perfection has tapped is Mr. Vincent Nikolai Bernales, very well-known as PapaVince and Auntie Linda on his social media pages.

PapaVince is one of the most popular local vloggers in the region to date.

During the signing of a memorandum of agreement (MOA), which was held on February 1 at the company's office and building in Tagum City, Ruby Jean revealed that they choose PapaVince to be their endorser because, just like Skin Perfection, PapaVince has a very big heart (very kind).

"We once invited PapaVince to one of our events, tapos daghan kaayo'g aberya ang nahitabo, but wala gyud namo nakitaan siya og pagkairita or negative attitude. Nakita namo ang iyang pagkamaayong tawo (we encountered a lot of troubles during the event but we have not seen him irritated or had a negative attitude. We saw his kindness there)," Ruby Jean revealed.

She added that this is one of the factors why they choose PapaVince aside from the millions reach on his social media pages.

Lariosa also said that the signing of MOA between the two parties is a milestone for the company, recalling the brand's humble beginning.

Now, the brand has already helped more than 7,000 individuals and families reach their dreams by being its distributors and resellers.

Their first distributor, Mary Jane I. Mapanao, revealed that it was Skin Perfection who helped them build their home.

"Overseas man gud ko, una nakong kuha is 100 rejuvenating sets pa lang. Gi-display namo sa among stores, then nahurot. Nagkuha na pud ko 200 sets, nahurot gihapon, then mao na to ang sinugdanan; nakatigom mi pampakasal namo. Then nakapalit mi'g yuta ug nakapatukod mi'g balay tungod lang sa pamaligya nako og Skin Perfection products (I was working overseas. So I started selling 100 rejuvenating sets and displayed these at our store. All were sold, so I took another 200 sets and these were also sold out; that was the start. We were able to save money for our wedding, buy a lot and build a house just by selling Skin Perfection products)," Mapanao, who is now the Regional Distributor of the brand, narrated.

Meanwhile, Mike Tejor, Skin Perfection's distributor in Davao del Norte, said he found out about the opportunity that Skin Perfection was offering by becoming its distributor through its CEO, Ruby Jean Lariosa herself.

"She asked us, my wife Mabelle Lariosa, Clint Lariosa and his wife Mae Gladys Lariosa to handle the regional distributorship in Davao del Norte and Davao de Oro (former Compostela Valley) and we accepted it," Tejor said.

He added that the company is a huge blessing to them and to a lot of people because it has changed many lives positively by becoming its distributor and reseller.

He also said that because Skin Perfection offers quality products to all users which are made of the finest premium quality yet affordable, this makes the brand keep ahead of its rivals.

For Claveria who is the Skin Perfection's Chief Operating Officer (COO) even if the competition in the market is very stiff, the company will not sacrifice its quality and affordability as they stand its ground on its mantra: "Beauty need not be expensive." (PR)