MACTAN-Cebu International Airport (MCIA) was awarded as Asia’s Best Airport in Airport and Destination Marketing in the “Under 5 Million Passengers” category of the Routes Asia Awards.
Representatives from MCIA Authority and GMR Megawide Cebu Airport Corporation (GMCAC) received the honors during the ceremony held in Chiang Mai, Thailand Wednesday night, February 15, 2023.
In a press release, Routes Asia lauded GMCAC’s two pronged approach to route development, namely, “airline marketing to create supply and destination marketing to ensure the sustainability of its airline partners' presence and address the demand for air services.”
The Philippines’ Department of Tourism (DOT) also won in the Destination category for its “nonstop” endeavors to partner with airports and airlines through local and global marketing efforts, regional travel exchanges, joint campaigns, and familiarization tours for agents and media.
The DOT was shortlisted together with the tourism agencies of Japan, Indonesia, and Singapore in the Destination category.
Meanwhile, Singapore Changi Airport was crowned the Overall Winner of this year’s awards ceremony. It moved 32.2 million passengers in 2022 compared to its 3.1 million passenger movements in 2021 and has recovered 47 percent of its passenger traffic compared with 2019.
Returning for the first time this year since 2019, Routes Asia Awards acknowledged the incredible work done by airlines, airports, and destinations across Asia Pacific in 2022, as well as their ongoing strategy for 2023. (STC Intern Jenika Gi-An C. Nero)