ACCORDING to the 2023 Global Digital Report by Meltwater and We Are Social, the Philippines has become one of Southeast Asia's most promising new digital markets with high usage in social media use. Today, up to 46 percent of social media users aged 16 to 64 follow influencers, owing to their tech-savvy and early adopter nature, especially in online communication.
Despite being a global lead in social media use, the Philippines still faces challenges in internet speed, cost, and accessibility, trailing behind its Southeast Asian counterparts and the rest of the world, largely due to the connectivity obstacles presented by its geography of 7,640 islands.
To address this issue, Kacific, a next-generation satellite operator based in Singapore, has partnered with local Internet Service Providers (ISPs) to provide reliable and affordable broadband connectivity in remote and underserved areas in the Philippines. One of the key players in this partnership is the Kacific Authorized Distributor (KAD).
Kacific has a locally embedded network of more than 150 authorized distributors through many local ISP partners to connect remote communities with reliable internet and provide 24/7 aftersales service. With its nationwide distribution network, Kacific was able to connect over a hundred thousand end users catering to internet requirements of various sectors like tourism, mining, finance, and agri-fisheries across the Philippines.
Kacific's partnership with KADs, who possess a local touch, enables easier communication and business transactions with local partners due to their familiarity with the language and culture of their respective regions. This results in quicker response times and more efficient support, ultimately improving customer satisfaction.