GRAB Philippines has officially launched GrabKitchen in Cebu—the super app’s first cloud kitchen outside of Luzon. GrabKitchen Cebu will serve as a central commissary of an inaugural slate of six restaurants: Happilee Korean Kitchen, CoCo, Big Al's Cookie Jar, Merry Moo, and homegrown Cebuano restaurants, Chef Joshua's Kitchen and Cooee Cafe. In celebration of the launch, consumers can use promo code, HELLOGKCEBU, until March 31 to avail a discount!
As a central commissary of multiple restaurants, GrabKitchen Cebu allows consumers to better mix and match various food items from its merchants. Through this, Cebuanos can enjoy a wider food selection with just one delivery fee. Cebuanos can now also take delight in the offerings of food brands that are entering the Cebu market through GrabKitchen, such as Happilee Korean Kitchen, Big Al's Cookie Jar, and Merry Moo. With the launch of GrabKitchen Cebu, these restaurants will be more accessible across the province, even extending over to Mandaue City.
Grab Philippines director for deliveries, Greg Camacho shared: “We are truly excited to empower and enable more micro, small, and medium entertprises (MSMEs) to scale their businesses as we launch our first GrabKitchen in the Queen City of the South. GrabKitchen is designed to be a vehicle for smaller local businesses to scale and expand their presence across regions without having to break the bank for facilities and equipment. With our cloud kitchen, we are optimistic that Cebu culinary offerings will be enjoyed by more Filipinos both in the province and in other areas across the Philippines.”
GrabKitchen offers much-needed kitchen facilities to food and beverage MSMEs, helping them scale their business and expand their presence via GrabFood. This also gives MSMEs the opportunity to expand their channels for deliveries, thus making them more resilient amid the ever-changing dining behavior of consumers.
GrabKitchen Cebu is set to grow its roster of restaurants and food brands in the next few months to include more homegrown brands and introduce more food concepts from other regions.
GrabKitchen Cebu’s Happilee, CoCo, Big Al's Cookie Jar, Merry Moo, Chef Joshua's Kitchen, and Cooee Cafe are now open for both delivery and Self Pick-Up via GrabFood! Experience the convenience of the mix-and-match feature when you download the Grab app on Google Play Store or the App Store. Be sure to follow Grab on Facebook and Instagram to keep posted on updates. (SPONSORED CONTENT)
Mix and Match! Grab Philippines officially launches GrabKitchen Cebu. (Contributed photo)
March 29, 2023
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