PRURIDE Philippines, the country’s biggest cycling festival, will be held in Cebu on May 28.
To launch this event, Pru Life UK is doing a ceremonial fun ride around Bonifacio Global City with its employees, agency force and partners from the government and private sectors.
“PRURide Philippines 2023 is about celebrating life and riding together with Filipinos and families for better health and wellness. Filipinos can continue to count on Pru Life UK to have access to many customer-centric health protection and wealth offerings to help them get the most out of life,” said Eng Teng Wong, president and chief executive officer of Pru Life UK.
175th anniversary
The ride, which is part of Prudential’s 175th anniversary celebration, including its 100 years in Asia, will also be held in Clark on May 21. Both are open to families with child-friendly activities as part of the festivities.
Casual and seasoned cyclists from Luzon and Visayas can join the Gran Fondo, a safe and timed ride ranging from 30 to 60 and 100 kilometers. Gran Fondo 30 is ideal for beginners, while the 100 replicates the route taken by professional cyclists. Those looking for a moderate challenge can join the Gran Fondo 60, which follows a condensed format of the 100.
Professional and amateur cyclists can also be part of the free Virtual PRURide PH, a 175K virtual race happening on May 21 in Clark and May 28 in Cebu. The cyclist finishing with the best time will be declared this category’s winner.
The Family Fun Ride is a 5K cycling activity for groups, while the Kids Cup is a fun and friendly race for children.
PRURide PH 2023 will end on a high note with a free concert by a top OPM band both in its Clark and Cebu legs.
“The pandemic has shown us how important health is for ourselves and our loved ones. We invite Filipino families to take the first step to a healthier lifestyle by cycling with us in Clark and Cebu for a bigger and better PRURide Philippines this year,” said Allan Tumbaga, executive vice president and chief customer and marketing officer of Pru Life UK.
Registration for PRURide PH is now open. The registration fee across all Gran Fondo distances is P1,000. All participants will receive a PRURide PH 2023 jersey, and all finishers will take home a finisher medal. To join, please visit prulifeuk.com.ph/en/pruride2023. (PR)