For many sports and sneakers enthusiasts, this is a “must watch” for you this year. "Air" is a captivating movie that takes us back to the early 80s when a shoe company was looking for their next big thing. The movie tells the story of how Nike signed Michael Jordan, the greatest basketball player of all time, and created the iconic Air Jordan brand. Directed by Ben Affleck, the movie is a true masterpiece that captures the essence of the era and the excitement surrounding Michael Jordan.
From the very first scene, the movie draws you in and keeps you engaged throughout. The cinematography is stunning, and the attention to detail is evident in every aspect of the film, including the sets, costumes, and music. It’s hard to miss the target when songs like ‘Night Ranger’, ‘Time After Time’, and the intro part of ‘Sirius’ are added to the value of the package.
The cast performances are also outstanding, with Matt Damon, Jason Bates, Chris Tucker, and Viola Davis delivering a powerful portrayal of MJ’s mother, Deloris.
What sets this movie apart from other sports biopics is the way it explores the business side of sports. The movie delves into the negotiations and marketing strategies behind the creation of the Air Jordan brand, giving us a behind-the-scenes look at the world of sports marketing. The movie also touches on the race to become the top hoops shoe brand, highlighting the impact Michael Jordan had on the game of basketball, and the larger sports landscape.
Overall, "Air" is a must-see movie for sports fans and anyone interested in the history of sports marketing. It is a well-crafted film that tells an inspiring story of perseverance, innovation, and success. Ben Affleck has done an excellent job directing this movie, and the way he managed to talk about Michael without putting exposure of the icon himself in the movie.
Kuya J Pelayo IV is a Kapampangan broadcast journalist. For comments and suggestions, e-mail at email@example.com
June 03, 2023
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