THE Tourism Promotions Board (TBP) announced the return of Philippine Travel Exchange (Phitex) to Cebu in September this year.
TBP officer-in-charge Arnold Gonzales made the announcement during the second day of the VisMin Tourism Congress and Travel Sale on Friday, July 14, 2023, at the Waterfront Cebu City Hotels & Casinos.
He said Cebu is hosting Phitex once again after 16 years. The last time it hosted the same event was in 2007.
Gonzales said the tentative schedule for the travel fair is September 19-26, 2023.
Phitex is known to be the largest public travel trade event in the country. It has become a major annual marketing event that aims to strengthen the Philippines' brand image and promote tourism packages.
This year's event will feature a two-day face-to-face for the Travel Exchange (Travex), Phitex Educational Program (PEP), and Pre and Post-Event Tours for Buyers, targeting around 100 buyers and seller companies.
The event will also feature business-to-business meetings among buyers and investors from all around the world to promote the Philippine's tourism sector.
Invited international buyers will be from travel businesses that are looking to extend their reach in the Philippines for their travel programs.
The event also targets local buyers, or those from travel agencies or operators and travel trade associations.
Key prospects attending the event are required to register on the official website of TBP in order to participate in the Philippine Travel Exchange 2023. (Chrys Chelsea Bernales, UP Cebu Intern)