PASAY CITY–During the launch of the Ensayo Creative Hub on September 22, 2023, held at the Philippine Trade Training Center, Department of Trade and Industry (DTI) Secretary Fred Pascual underscored the vital role of the creatives industry in strengthening the Philippine economy.
He emphasized that through the launch of the hub, Filipino creative talents will be nurtured to be globally competitive.
“Our creative industries have always been a cornerstone, adding billions to our GDP, providing livelihoods to millions, and painting a vibrant image of our culture on the world stage. Yet, like any masterpiece, some challenges cast shadows on its brilliance. Ensayo stands as our answer to these challenges, offering resources, training, and market accessibility to ensure our artists and creative firms don’t just survive but thrive,” Secretary Pascual stressed.
The DTI Chief emphasized that the Ensayo Creative Hub is a testament to the government’s unwavering commitment to fostering the growth and fame of the Philippine creative landscape. Further, according to the Secretary, this Hub represents the Department’s transformative initiative to boost the country’s creative industry.
DTI Competitiveness and Innovation Group commissioned the Philippine Trade Training Center (PTTC)-Global MSME Academy to establish the Ensayo Hub to promote the Philippine creative industry further. This hub is aligned with the objectives of the Philippine Creative Industries Development Act (PCIDA) to uphold the protection and strengthen the rights and capabilities of various stakeholders within the creative sector.
Further, the Hub supports PCIDA by empowering creative talent as it will provide a co-working space equipped with tools and equipment, enhancing the creative industry’s design thinking capabilities. Secretary Pascual stressed that capacity-building offered by the Hub will give entrepreneurial and technical training programs to creative workers to ensure they acquire the skills needed to excel in the global market. Finally, the Hub aims to strengthen the ties between the creative industry ecosystem through networking and collaboration.
The DTI Chief emphasized that Ensayo represents the collective efforts of the public and private stakeholders to nurture and empower the creative industry as part of the long-term vision of #TrainingForNationBuilding. Further, he shared that through this initiative, the nation is poised to unlock the full potential of its creative talents and enhance its global presence, enriching both cultural and economic landscapes.
Secretary Pascual underscored that Ensayo Hub offers a fertile ground with resources, guidance, and boundless possibilities, saying, “Through this hub, we’re tapping into the talents of our people and setting them free. We are unleashing their limitless potential, amplifying their voices, and ensuring the world hears and reveres them. This is our contribution to the rich tapestry of our culture and the robust engine of our economy.”
Also present during the event were Congressman Christopher V.P. De Venecia, DTI CIG Undersecretary Rafaelita M. Aldaba, Director Lilian G. Salonga, and Assistant Director Jo-Dann N. Darong.DTI PR
PASAY CITY–During the launch of the Ensayo Creative Hub on September 22, 2023, held at the Philippine Trade Training Center, Department of Trade and Industry (DTI) Secretary Fred Pascual underscored the vital role of the creatives industry in strengthening the Philippine economy.
He emphasized that through the launch of the hub, Filipino creative talents will be nurtured to be globally competitive.
“Our creative industries have always been a cornerstone, adding billions to our GDP, providing livelihoods to millions, and painting a vibrant image of our culture on the world stage. Yet, like any masterpiece, some challenges cast shadows on its brilliance. Ensayo stands as our answer to these challenges, offering resources, training, and market accessibility to ensure our artists and creative firms don’t just survive but thrive,” Secretary Pascual stressed.
The DTI Chief emphasized that the Ensayo Creative Hub is a testament to the government’s unwavering commitment to fostering the growth and fame of the Philippine creative landscape. Further, according to the Secretary, this Hub represents the Department’s transformative initiative to boost the country’s creative industry.
DTI Competitiveness and Innovation Group commissioned the Philippine Trade Training Center (PTTC)-Global MSME Academy to establish the Ensayo Hub to promote the Philippine creative industry further. This hub is aligned with the objectives of the Philippine Creative Industries Development Act (PCIDA) to uphold the protection and strengthen the rights and capabilities of various stakeholders within the creative sector.
Further, the Hub supports PCIDA by empowering creative talent as it will provide a co-working space equipped with tools and equipment, enhancing the creative industry’s design thinking capabilities. Secretary Pascual stressed that capacity-building offered by the Hub will give entrepreneurial and technical training programs to creative workers to ensure they acquire the skills needed to excel in the global market. Finally, the Hub aims to strengthen the ties between the creative industry ecosystem through networking and collaboration.
The DTI Chief emphasized that Ensayo represents the collective efforts of the public and private stakeholders to nurture and empower the creative industry as part of the long-term vision of #TrainingForNationBuilding. Further, he shared that through this initiative, the nation is poised to unlock the full potential of its creative talents and enhance its global presence, enriching both cultural and economic landscapes.
Secretary Pascual underscored that Ensayo Hub offers a fertile ground with resources, guidance, and boundless possibilities, saying, “Through this hub, we’re tapping into the talents of our people and setting them free. We are unleashing their limitless potential, amplifying their voices, and ensuring the world hears and reveres them. This is our contribution to the rich tapestry of our culture and the robust engine of our economy.”
Also present during the event were Congressman Christopher V.P. De Venecia, DTI CIG Undersecretary Rafaelita M. Aldaba, Director Lilian G. Salonga, and Assistant Director Jo-Dann N. Darong. PR
