Tell it to SunStar: Leverage Filipino arts, culture to increase PH’s soft power

Tell it to SunStar: Leverage Filipino arts, culture to increase PH’s soft power

I encourage the Department of Foreign Affairs (DFA) to come up with a budget for next year that will harness the potential of Philippine arts and culture to increase the country’s “soft power.”

Being a country of relatively less military and economic power, the Philippines can gain power by increasing its influence in the field of arts, culture, and sports.

Kapag sinabi mong (If you talk about) power, it’s basically the ability to get someone else to act the way you want them to act. It is manifested through different ways such as “authority, legitimacy, influence.”

If you talk about visual artists, paintings, sculptures, grabe ang potential natin (we have vast potential).

Just look at South Korea’s elevated and world-renowned culture and performing arts, which led it to quickly become a “soft power.”

In love na in love ang marami sa kultura ng Korea (Many have fallen in love with Korean culture). Therefore, for example, if their pop stars come here and advocate against teenage pregnancy or better immigration status for Koreans, [people support it].

The DFA can look into creating “Filipino towns” in other countries to increase the exposure of Filipino arts and culture, similar to what South Korea did.

To further prove the potential of Filipino culture in increasing the Philippines’ influence, look at how East Timor became a friend and ally of the Philippines after the latter’s successful hosting of the Southeast Asian Games in 2019.

We welcomed them [warmly]. Syempre, mahirap din na bansa so lahat ng accommodations ginawa natin [para sa kanila] noong (Of course, East Timor is a poor country but we made sure to accommodate them during the) SEA (Southeast Asian) Games. Hindi daw nila makalimutan ‘yan (They didn’t forget that).

For such small things that we would do for anyone – kasi hospitable naman ang Pilipino (because Filipinos are hospitable) – it’s such a lasting impression.


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