DISTRIBUTORS and resellers of computers and computer accessories remain optimistic on the growth of the industry this year due to the fast-growing business process outsourcing (BPO) industry in the country.

“The strong presence of the BPO industry is still the driving force of the industry,” said Computer Manufacturers, Distributors and Dealers Association of the Philippines (Comddap) director and treasurer Irene Chua.

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Chua said the industry’s growth stood at 10 to 15 percent, largely because of the vibrant BPO industry.

She said the sales growth of the industry will increase further because the trend is shifting toward small and wireless gadgets.

“Consumers now opt to have gadgets that are more convenient to use. Smaller gadgets are also becoming popular as they are branded as more powerful,” Chua said.

Stiff competition

She said local IT companies remain optimistic this year despite the stiff market competition. She cited as example Wordtext Systems, Inc. (WSi), which grew by 10 percent.

Comddap opened its Cebu IT expo yesterday at the SM City Cebu Trade Hall.

Companies like Canon Marketing (Phils) Inc., CBX Corp., Microsoft Philippines Inc. and Wordtext Systems Inc. are among those that joined the exhibit.

Chua said this year’s Cebu expo is one of the biggest, with mostly local exhibitors participating. The Cebu Expo, dubbed “This is IT!”, will run from July 16 to 18.

Microsoft Philippines original equipment manufacturer (OEM) distributor account manager Andrew Hoare said their participation in the expo allows them to strengthen the company’s market presence in Cebu.

“Cebu is an important market for us. We have built linkages here through our distributors and partners,” Hoare said.

He said the country’s attachment to technology has allowed IT companies like Microsoft to continually grow in the Philippines.

“Filipinos are absolutely tech-savvy,” he said.


Hoare also reported the company did “quite well” in its market performance in the first half of the year.

In the same event, Comddap also donated five computer units to Tejero Elementary School as part of the organization’s corporate social responsibility project.

The Comddap Cebu Expo in 2008 generated revenues of about P16 million. The organization hopes to generate higher revenues this year.