THE 2010 Miss Silka search has kicked off with 19 lovely candidates representing different barangays and schools in the city vying for the title, who were presented to the media through a press conference yesterday at Max's Restaurant.

Organized by Samichella's Creations, the Miss Silka search hopes to select the best among the best in the city's 80 barangays and various colleges and universities through a series of screenings that started on May 29 in Barangay Macasandig and wrapped up on July 10 at the covered court of Barangay Bulua.

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As in any other beauty pageants, the 19 candidates would pit against each other during the talent competition set on July 24, 3 p.m. at Gaisano Mall and swimsuit competition on July 29, 6 p.m. at Marco otel.

CAGAYAN DE ORO. Candidates of 2010 Miss Silka search in Cagayan de Oro City pose during a media presentation at Max's Restaurant Saturday. (Sun.Star Cagayan de Oro)

The coronation night is slated on July 31, 6 p.m. at Limketkai Atrium in Lapasan.

Crowned as Miss Silka 2010 will take home P10,000 cash and other prizes. She also gets the chance to represent Cagayan de Oro to the nationwide search in Manila in September.

Bong Achidor, marketing organizer of Samichella's Creations, said the Miss Silka search has been running for almost five years now.

Achidor said all major events of the search are free courtesy of Cosmetique Asia Corporation, makers of Silka products. (NJM)