Ericsson ties up with Oxygen

SONY Ericsson has partnered with clothing manufacturer Oxygen to promote the company’s newest smartphones, the Sony Ericsson X10 mini and X10 mini pro.

“Oxygen’s little black shirt of the season was specially designed with the Sony Ericsson Xperia X10 mini as inspiration,” the statement said.

The Oxygen mini-tee is the latest among the company’s creations made available when one buys the Sony Ericsson Xperia X10 mini or X10 mini pro.

Oxygen shoppers with a minimum P800 purchase are also entitled to a raffle coupon for one of 15 Sony Ericsson X10 mini handsets from July 23 to Aug. 31, 2010.

Selected Oxygen shops will also feature Sony Ericsson X10 mini demonstrations. The X10 mini is a miniature version of the bestselling flagship phone of Sony Ericsson’s Xperia line of handsets.  

The phone is about the size of a credit card but packed with multimedia entertainment features.

Together with the X10 mini pro, it is being touted as the world’s smallest Android smartphone.

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